Umar Burhan, and I Made Landhep Wibawa. “GENERATIVE ARTIFICIAL INTELLIGENCE IN MARKETING: A SYSTEMATIC LITERATURE REVIEW”. Proceeding International Conference on Economics, Finance and Creative Industry 1, no. 1 (June 28, 2026): 356–364. Accessed November 3, 2026. https://proceeding.unesa.ac.id/index.php/icefci/article/view/9098.