CULTURAL INFLUENCES ON PEOPLE’S SOCIAL BEHAVIOR AND COMMUNICATION PATTERS

Abstract

Cultural identity is an important factor that shapes individuals' social behavior an communication patterns. This research aims to understand how cultural identity influences social behavior and communication patterns in the Indonesian context. This research uses a qualitative approach with a case study method. Data were collected through participant observation, in-depth interviews, and document analysis. The results show that cultural identity has a significant influence on the social behavior and communication patterns of individuals in Indonesia. Dimensions of cultural identity that are relevant to social behavior and communication patterns in Indonesia include ethnicity, religion, social class, and gender. This study found several significant empirical findings, among others, Individuals from different ethnicities have different ways of addressing, dressing and behaving in social situations, Religion influences how individuals dress, speak and interact with others, Social class affects individuals' access to education, employment and healthcare, which in turn affects their social behavior and communication patterns, Gender affects how individuals express themselves, behave and interact with others. The results of this study have important implications for understanding social interaction and intercultural communication in Indonesia. An understanding of the influence of cultural identity can help improve intercultural communication and build more harmonious social relationships.