How Gacha Games Developers Make Players Spend Money : Insights From Indonesian Universitu Students

English

Abstract

In this era of gaming, Gacha dominated the market. These "free-to-play" games are made with a lottery-pool system, in which Players spend in-game currency to obtain the items they desire. Genshin Impact and Mobile Legends are two of the richest games by revenue from gacha. Their gacha design is considerably strong, persuading Players to spend more for the main prize on the pool. The main goal for this research is understanding how gacha works, and the unthinkable strategies behind it. This research is done by analyzing data and patterns for gacha activities in games, then analyzing the development strategies of gachas. Then we can understand the strategy is as simple as using urgency - a now or never chance to push people to spend more, or gain nothing by passing the gacha opportunity. This research aims to build a clear insight on how to build a strategy to maximize the effectiveness of gacha as a source of income for gaming developers.