AI Chatbot as Prompt Generator: A Solution for Digital Marketing Campaign Productivity

Abstract

Abstract

In this case, this research discusses the impact analysis of using artificial intelligence (AI)-based chatbots to automatically generate digital marketing prompts to increase productivity.. The interesting results of the study revealed through qualitative methods are that, besides tremendously speeding up the content creation process, chatbots attract a much larger audience. As AI understands the natural language and is processed, the chatbots can help with generating relevant and content ideas in compliance with user needs. This is an alarming discovery that emphasizes how required AI is as a part of modern marketing strategies as personalization and efficiency are essential for a successful marketing campaign and part of the marketing technology stack. The paper further discusses potential challenges like data privacy and algorithmic bias that should be taken into account when using AI. So the created chatbot system will be a sustainable solution.

Keywords: AI Chatbot, Prompt Generator, Digital Marketing, Productivity, Engagement.