Analysis of Understanding Product Service System Among Digital Business Students at Universitas Pendidikan Indonesia

Abstract

This study aims to analyze the level of understanding of Product Service System (PSS) concepts among students of the Digital Business Program at Universitas Pendidikan Indonesia (UPI). In the modern industrial era, the integration of products and services is crucial for companies to maintain their competitiveness. PSS combines products and services into a unified solution to provide more efficient and sustainable ways to meet customer needs. This research employs a quantitative method with a survey approach, where data was collected through questionnaires from 87 students of the Digital Business Program at UPI. The findings are expected to provide insights into students' understanding of PSS and the factors that influence this understanding. These results are also anticipated to enrich the literature on PSS and offer recommendations for curriculum development in the Digital Business Program, enabling students to be better prepared for the evolving challenges of the business world.