Risk Management Analysis At Chiller Cafe Using The Business Impact Analysis Method

Abstract

This research aims to find and analyze the main risks at Chiller Cafe, a popular MSME in Tasikmalaya which sells food and soft drinks as its main products. Risk management is essential for businesses, especially in service industries like cafes. This research found priority risks that could have a major impact on the continuity of business operations. This research used the Business Impact Analysis (BIA) method. To collect data, this research used a qualitative approach involving observations and interviews with co-founders and employees at Chiller Cafe.  The three main risks found were in the areas of customer service, digital marketing, and human resources. In the service sector, risks relate to unresolved customer complaints and decreased service quality. In the marketing sector, risks are associated with suboptimal digital campaigns. In the human resources unit, there is a risk of work accidents and employee dissatisfaction. To reduce the effects of each risk and maintain company sustainability, an effective risk management approach is needed.