The Impact of Social Media Financial Capacity and Consumer Lifestyles Behavior on The Use of Cashless Transactions

Abstract

Abstract. This research investigates the cashless payment system, a digital transaction method that is increasingly favored by the public for its practicality and ease of use. The primary aim of this study is to assess the impact of social media, financial capacity, and consumer lifestyle behavior on the adoption of cashless transactions. Employing a quantitative approach, the study surveyed 100 Generation Z students actively involved in youth organizations in Udanawu District, Blitar. Data were analyzed through multiple regression techniques using SPSS version 24. Findings indicate that impact of social media, financial capacity and consumer lifestyle behavior have a significant effect on cashless transaction use among Generation Z.

Keywords: Social media, financial capacity, consumer lifestyle behavior, cashless transaction