Visitor Perception Of The BBQ Ride Bandung (Run To The Hills) Venue As A Tourism Event In The City Of Bandung

Abstract

This study aims to find out how the visitors' perceptions of the BBQ Ride
event in Bandung, the first time they moved in the mountains, took the concept of
Run To The Hills with the theme Scrambler Together, which displayed old trailers
from large to small. BBQ Ride Bandung is a motorbike event in Indonesia that is
arguably Out of the box and the only one who dares to explore new places.
However, from the new concept held by BBQ Ride Bandung, it is not necessarily
received a positive response from the visitors who attended such as the
implementation of previous years. Natural Hill Cisarua itself is located in the
mountains of Lembang, Bandung, which is likely to surprise many visitors, because
the event venue is located at the top and the biggest possibility that cannot be
guessed is weather conditions where the location often rains which allows the venue
to be a bit messy. This study uses qualitative methods and purposive sampling as
data collection. The researcher used source triangulation to test the validity and
reliability of research. The results of this study can be used as an evaluation material
for organizers to hold a BBQ Ride the next time in Bandung.