The INFLUENCE OF PERCEIVED TRUSTWORTHINESS, PERCEIVED CONVENIENCE AND PERCEIVED PRICE ON DIGITAL ATTITUDE IN DECISION TO USE THE SERVICE ON DEMAND APPLICATION IN INDONESIA

Abstract

In recent years, the development of Digital technology in Indonesia has experienced significant growth, especially with the emergence of various on-demand service applications. The app allows users to easily get various services. However, the emergence of these applications has triggered various responses from the public. On the one hand, many have responded positively due to the convenience and flexibility offered. On the other hand, there were also negative responses, such as complaints about the price being more expensive than conventional services, as well as concerns about security and privacy. In this study, the aim is to analyze the influence of trust, comfort, and price whether it affects the decision to use through Digital attitudes, the population in this study, namely the people of Indonesia, and this study uses a quantitative method, namely by distributing questionnaires.