Addressing Market Access Challenges for MSMEs through the Merdeka Belajar Kampus Merdeka (MBKM) Program

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are pivotal to Indonesia’s economy. However, the majority, especially micro-enterprises, encounter ongoing difficulties in expanding their operations. Restricted market access, deficient value propositions, and inadequate technological adoption are principal obstacles impeding their growth. This study investigates the obstacles encountered by micro-enterprises in reaching larger markets, emphasizing results from the Studi Independen program implemented under the Merdeka Belajar Kampus Merdeka (MBKM) initiative at CIAS (Corporate Innovation Asia). The study employed the Business Model Canvas (BMC) framework to analyze 26 MSMEs, revealing persistent challenges in customer segmentation, distribution channels, and market alignment. The study emphasizes the transformative capacity of organized frameworks and digital integration in overcoming these obstacles. Significant outcomes encompass the successful utilization of digital instruments, including e-commerce platforms, which markedly expanded market access for involved enterprises. The results highlight the necessity of incorporating academic-industry partnerships to enhance micro-enterprises and connect theoretical knowledge with practical application. This study enhances the discourse on MSME development by providing practical strategies to improve market orientation and strengthen resilience within Indonesia's entrepreneurial ecosystem.