THE INFLUENCE OF STRATEGIC LEADERSHIP, CHANGE STRATEGY, CHANGE MODEL MEDIATED BY TRANSFORMATIONAL CHANGE ON SUSTAINABLE COMPETITIVE ADVANTAGE IN HIGHER EDUCATION

Abstract

Research on the influence of strategic leadership, change strategy, change model mediated by transformational change on sustainable competitive advantage in higher education uses a quantitative research approach. This research was designed using descriptive and verification research designs. The sample of this study amounted to 300 respondents of leaders in educational organizations with 30 rectorates and 50 deans and 50 heads of study programs and 80 tendik and 80 lecturers. study program units or faculties and rectorates in higher education as research units. The research will produce a model of the influence of change variables on the results of change. The result of this research is a relationship influence analysis model with SEM. The model of the influence of change variables on the change model mediated by transformational change has a positive effect on sustainable competitive advantage with a significance level of 0.87, the organizational change model has a direct positive impact on sustainable competitive advantage with a correlation of 0.92, strategic leadership has a positive impact on sustainable competitive advantage with a correlation of 0.81, organizational change strategy has a positive impact on sustainable competitive advantage with 0.86