The Effect of Frequency of E-Book Use and Ease of E-Book Access on Reading Habits with Digital Literacy in the Faculty of Economics and Business, Universitas Negeri Jakarta

Abstract

This study aims to analyze the effect of frequency of e-book use and ease of e-book access on student reading habits, with digital literacy as a moderator variable. The background of this research is based on the rapid development of digital technology and the shift of learning media from printed books to digital forms, especially e-books, in the Faculty of Economics and Business, Universitas Negeri Jakarta. This research uses a quantitative approach with a survey method, involving 100 active students as respondents. Data were collected through a Likert scale-based questionnaire and analyzed using Structural Equation Modeling (SEM) techniques through SmartPLS 4 software. The results showed that the frequency of e-book use and ease of e-book access had a positive effect on reading habits. In addition, digital literacy is proven to strengthen the relationship between the independent variables and reading habits. This research contributes to the development of more effective digital learning strategies and serves as a basis for educational institutions in improving digital literacy and optimal utilization of e-books.