The Effect of Educational Content and Information Quality on Learning Motivation through the Utilization of TikTok as a Learning Resource for Students of the Faculty of Economics and Business, Universitas Negeri Jakarta 2025

Abstract

This study aims to analyze the effect of TikTok's educational content and information quality on student learning motivation through the use of TikTok as a learning resource. The method used is quantitative with data collection techniques through online surveys to 100 students of the Faculty of Economics and Business, Universitas Negeri Jakarta who have used the TikTok application. The data collected was analyzed using the SmartPLS 4.0 application. The results showed that TikTok's educational content and information quality had a direct influence on learning motivation and on the use of TikTok as a learning resource. However, the use of TikTok as a learning resource does not have a significant effect on student learning motivation. In addition, neither educational content nor the quality of TikTok information has a significant effect on learning motivation when mediated by the use of TikTok as a learning resource. These findings illustrate that although TikTok has potential as an educational medium, its effectiveness in increasing learning motivation is still limited and is influenced by various other factors.