The Impact of Social Media and Self-Efficacy on Entrepreneurial Interest Mediated by Motivation Among Students of the Faculty of Economics and Business

Abstract

This study analyzes the influence of social media and self-efficacy on students entrepreneurial interest, with motivation as a mediating variable. Data were collected via questionnaires from 100 active students of the Faculty of Economics and Business, Universitas Negeri Jakarta, and analyzed using a quantitative approach with the SEM-PLS method. Results show that social media significantly affects entrepreneurial interest. Self-efficacy significantly influences motivation but not entrepreneurial interest directly. Meanwhile, motivation does not mediate the relationship between social media or self-efficacy and entrepreneurial interest. These findings highlight social media as a key driver of entrepreneurial interest, while self-efficacy plays a greater role in shaping motivation. The study recommends that educational institutions integrate social media into entrepreneurship programs and strengthen students’ self-efficacy through focused training to support entrepreneurial motivation.