Analysis Digital Marketing and Cost Volume Profit (CVP) to Increase Sales of House of Afinia's Bucket Snacks MSME

Abstract

This study discusses digital marketing analysis and cost volume profit (CVP) to increase sales of House of Afinia snack buckets. This study aims to determine whether digital marketing in MSMEs can be implemented well to increase sales, and cost volume profit analysis as a decision-making tool in determining costs, the amount spent, and the profits to be obtained by the MSMEs are in accordance with the desired profit. The method used in this study is qualitative research, where data is obtained from direct interviews with the owner or owner of the House of Afinia snack bucket MSME and existing staff. The results of this study indicate that digital marketing and cost volume profit analysis are capable and good to be implemented in the House of Afinia snack bucket MSME in order to increase sales. MSMEs also need a digital marketing analysis to market or as a means of marketing goods and products to be sold in the community, as well as cost volume profit is very useful for business actors to know the costs, amounts, and profits that will be obtained even though the loss value is very small in it