Gen-Z Saving Behavior: The Role Financial Literacy in Digital Payment Mediated

Abstract

This study aims to analyze the direct and indirect influence of financial literacy on the saving behavior of Generation-Z with digital payment as a mediating variable, where this study uses a quantitative approach, where the object of this research is Generation-Z in Makassar City, the sample used in this study is 150 people with the criteria of Generation-Z who use the application and have savings, data analysis used in this study using partial least squares path modeling (PLS-SEM). The results of the study showed that the direct influence of financial literacy on saving behavior did not have a significant effect, the direct influence of financial literacy on digital payments had a significant effect, digital payments had a significant effect on saving behavior, and digital payments had a significant effect in mediating the relationship between financial literacy and saving behavior.