Digital Content Marketing Strategy for Sales Growth: The Experience of Traum Flog Hair Makassar

Abstract

This study aims to analyze content-based marketing strategies through social media implemented by Traum Flog Hair Makassar in an effort to increase pomade product sales. The research employs a descriptive qualitative approach, utilizing data collection techniques such as observation, interviews, documentation, and questionnaires administered to the owner and employees of Traum Flog Hair. Data were analyzed using the SWOT method to map the company's strengths, weaknesses, opportunities, and threats. The findings indicate that leveraging digital content and marketing through social media can enhance brand awareness and customer loyalty. Traum Flog Hair possesses strengths in certified products, effective online marketing, and innovative packaging, yet continues to face challenges related to limited production capacity and price competition. The SWOT analysis enables the company to formulate aggressive strategies by optimizing internal strengths to seize market opportunities while mitigating weaknesses and external threats. The practical implications of this research provide guidance for similar businesses to enhance competitiveness through product innovation, strategic partnerships, and digital marketing optimization.