VIANDA KARENIA PUTRI; -, Yusuf Bagus Ardhiasa; MUHAMMAD AFIQURROHMAN; HOTMA ULI ARTA SITORUS. Peran Influencer dan Key Opinion Leaders (KOL) dalam Pemasaran Skincare: Suatu Tinjauan Sistematis terhadap Strategi Meningkatkan Brand Awareness: Analisis terhadap Efektivitas Mikro dan Makro Influencer di Media Sosial. International Conference on Digital Business Innovation and Technology Management (ICONBIT), [S. l.], v. 1, n. 2, 2025. Disponível em: https://proceeding.unesa.ac.id/index.php/iconbit/article/view/4921. Acesso em: 6 nov. 2025.