SANJAYA, Eunike Febrianti; AKBAR, Rasyidi Faiz; RAMADHAN, Muhammad Rizky; KUSUMAWATI, Nunik Dwi. Exploring the Role of Social Influence and Trust in Shaping Purchase Intentions: The Impact of Face-to-Face Friendship, E-WOM Readership, and Social Media Viewership. International Conference on Digital Business Innovation and Technology Management (ICONBIT), [S. l.], v. 1, n. 2, 2025. Disponível em: https://proceeding.unesa.ac.id/index.php/iconbit/article/view/5448. Acesso em: 5 sep. 2025.