Tirta Rizkyanzah, A. D. and Hartanto, P. (2025) “A New Paradigm for Consumer Retention in the Beauty Industry: Insights from Augmented Reality”, International Conference on Digital Business Innovation and Technology Management (ICONBIT), 1(2). Available at: https://proceeding.unesa.ac.id/index.php/iconbit/article/view/4543 (Accessed: 7 October 2025).