Arifianti, Sheila, and Nindria Untarini. “The Influence of Brand Ambassadors, Viral Marketing, and Consumer Trust on Purchase Decisions (study on Ms Glow Skincare Product Consumers)”. International Management Conference and Progressive Papers, vol. 1, Nov. 2023, pp. 322-33, https://proceeding.unesa.ac.id/index.php/immersive/article/view/966.