Arifianti, Sheila, and Nindria Untarini. “The Influence of Brand Ambassadors, Viral Marketing, and Consumer Trust on Purchase Decisions (study on Ms Glow Skincare Product Consumers)”. International Management Conference and Progressive Papers 1 (November 15, 2023): 322–333. Accessed April 25, 2025. https://proceeding.unesa.ac.id/index.php/immersive/article/view/966.