1.
Firmansyah FA, Iriani SS. The Influence of Brand Image and Perceived Product Quality on Purchase Intention of Starbucks Ready-to-Drink Products. IMMERSIVE [Internet]. 2026 Oct. 17 [cited 2026 Oct. 18];4(1). Available from: https://proceeding.unesa.ac.id/index.php/immersive/article/view/7880