Vara Zahira Septifia, Natasya Amalia, M. Riyan Ammizar, Ahmad Muqit Murtadloh. When AI Speaks for Brands Exploring How Gen-Z Negotiates Authenticity in AI-Generated Marketing Communication. IMMERSIVE [Internet]. 2026 Oct. 17 [cited 2026 Nov. 2];4(1). Available from: https://proceeding.unesa.ac.id/index.php/immersive/article/view/8471