Proceeding of International Management Conference and Progressive Papers
IMMERSIVE: The International Management Conference and Progressive Papers is an international seminar organized by the Undergraduate Management Study Program, Surabaya State University. This event is an important forum for academics, researchers, practitioners, and students in the field of management to share knowledge, the latest research results, and in-depth discussions on current issues in management. The proceedings of this event contain a variety of articles related to various aspects of the management discipline, focusing on four main topics: marketing, human resources, finance, and accounting.
The influence of intellectual capital and woman on boards on financial distress in consumer cyclicals sector companies on the Indonesian Stock Exchange in 2021-2023
Financial distress is a condition of declining financial performance accompanied by an inability to meet obligations. This research was conducted to determine the influence of intellectual capital, woman on board of commissioners, and woman on board of directors on financial distress in consumer cyclicals companies listed on the Indonesia Stock Exchange from 2021 to 2023. This research also includes control variables such a firm size and leverage which are used to minimise the potential impact of other variables that influence financial distress. The sampling technique used purposive sampling and only 112 consumer cyclicals companies met the criteria to be included in the sample. The data obtained was then analysed using logistic regression analysis with IBM SPSS 25 as the analysis tool. The result of this research show that intellectual capital has a negative influence on financial distress. Meanwhile, woman on board of commissioners and woman on board of directors have no effect on financial distress. This influence makes high intellectual capital, which is an implication of a company success in managing its resources, especially intangible resource which can reduce the potential for financial distress. To maintain a healthy condition and avoid financial difficulties, companies must consistently innovate in creating adaptation strategies and optimising resource to gain a competitive advantage over their competitors.
Copyright (c) 2025 Titania Khansa Mahbubah, Yuyun Isbanah https://creativecommons.org/licenses/by/4.0
Cost reduction by borderless warehouse operation: a case study in national upstream oil & gas company zona 11
This research to evaluate the opportunities of cost reduction in warehouse operation with no additional cost in National Upstream Oil & Gas Company Zona 11. Methodology using DMAIC approach for problem solving and quantitative data research. Data gathered form activities and finance in National Oil & Gas Company Zona 11. Combining Warehouse Operation can gain efficiency with the no trade-off in warehouse effectiveness. Borderless Warehouse Operation can gain good efficiency with the approach of employee engagement and leadership, for combining those warehouse operation.
Copyright (c) 2025 Dhanang Resnamurti, Muhadjir Anwar https://creativecommons.org/licenses/by/4.0
The Influence of Tax Knowledge and Taxpayer Compliance through Taxpayer Awareness
This study aims to examine how tax knowledge influences taxpayer compliance with taxpayer awareness as a mediating variable. The research is causal in nature and employs a quantitative approach. A total of 125 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using the Structural Equation Modeling (SEM) method. The results indicate that tax knowledge has a positive and significant effect on taxpayer awareness, while both taxpayer awareness and tax knowledge have a positive and significant effect on taxpayer compliance. The indirect effect analysis further reveals that taxpayer awareness acts as a mediator in the relationship between tax knowledge and taxpayer compliance. These findings demonstrate that increasing tax knowledge can enhance taxpayer compliance, both directly and indirectly, through greater taxpayer awareness. The abstract is written in English. It should contain the primary issues of study, the purpose of the study, the method or approach, the result of the study, and originality/value of this research.
Copyright (c) 2025 Umi Darojatul Muyassaroh, Adhelia Desi Prawestri https://creativecommons.org/licenses/by/4.0
The The Power Of Information Technology And Organizational Culture In Supercharging Employee Performance Through Knowledge Sharing
This study investigates how organizational culture and information technology impact employee performance through knowledge sharing in the three Customs and Excise officce in Indonesia. It is a quantitative descriptive study employing PLS (Partial Least Square) for hypothesis testing. Data were collected via online questionnaires sent to 116 indonesian customs and excise officers, with 71 responses received. The results indicate that organizational culture significantly influences knowledge sharing among customs officers in the area, while information technology does not have a noticeable effect. Additionally, the research shows that organizational culture, information technology, and knowledge sharing together have a direct and significant impact on customs and excise officers' performance. Specifically, organizational culture significantly affects employee performance through knowledge sharing, whereas information technology does not. The study aims to be a valuable reference for improving customs officers' performance in relation to organizational culture, information technology, and knowledge sharing.
Copyright (c) 2025 Vicky Armando Ambate, Tony Leonard https://creativecommons.org/licenses/by/4.0
Analysis of Student Perception of Accurate Online: Quantitative And Qualitative Approaches
This study aims to analyze the perceptions of accounting students regarding the use of Accurate Online as a digital-based accounting learning tool. The research employed a mixed methods approach: a quantitative analysis using the Cartesian diagram to map students’ satisfaction and importance levels, and a qualitative phenomenological approach to explore students’ experiences with the free version of Accurate Online. The quantitative results indicate that the indicators Function Suitability, Performance Efficiency, Usability, and Reliability are positioned in quadrant B (high satisfaction and high importance), representing key strengths that should be maintained. Meanwhile, the Security indicator is located in quadrant C (low satisfaction and low importance), suggesting it is not a top priority. From the qualitative findings, students perceived Accurate Online as user-friendly, with a simple interface and supported by learning modules that enhance independent understanding. However, challenges remain in understanding advanced features (such as tax settings and account adjustments) and in dealing with technical issues related to reliance on a stable internet connection. Therefore, Accurate Online is considered effective as a digital accounting learning medium, though its optimal utilization requires adequate technological infrastructure and deeper comprehension of advanced features.
Copyright (c) 2025 Roshani roshani, Eliza Noviriani, Lailatul Mukaromah https://creativecommons.org/licenses/by/4.0
The Role of Working Time Flexibility in Shaping Working Students' Strategies Towards an Optimal Balance between Study and Work: A Phenomenological
This study aims to analyze the influence of flexible working hours on the development of working students' strategies for achieving an optimal balance between academic and work responsibilities. Using an interpretive phenomenological approach, this research explores the subjective experiences of working students in managing their dual roles. The findings reveal that flexible working hours serve as an essential factor that allows students to develop adaptive strategies such as effective time management, prioritization, and negotiation skills. These strategies help reduce stress, enhance self-efficacy, and improve overall satisfaction. The study emphasizes the need for universities and employers to implement flexible policies that support students' well-being and academic achievement.
Copyright (c) 2025 Muhamad Ikhsan Syaputra, Muhamad Adrian https://creativecommons.org/licenses/by/4.0
Cheese Fruit Salad Making Training as an Economic Business Program for Lower-Middle Class Communities
In a marketing, there are many forms and various kinds of food from small to large and from cheap to expensive. Today's society tries to consume healthy food, it must become a habit so that the body's health is maintained. This is done by choosing natural foods and in fresh conditions, without preservatives. One of the healthy foods that are safe for consumption are salads, either vegetable or fruit salads. Fruit salad is a healthy alternative. It can even prevent and treat several types of diseases. Vegetables and fruit in salads are rich in nutrients, nutritional content, contain high fiber, also contain various vitamins and minerals that are very useful for body health. We often do not realize, a small bowl of fruit salad with the right composition, will be very useful for the 'freshness' of our body. Salad provides the body with so much fiber which in turn lowers cholesterol and reduces constipation. In line with the problems found, this service provides more of a teaching on how to use fruits to be processed into salads which can later be developed to increase the economy of the community through sales by utilizing e-commerce, but little knowledge is owned by the lower middle class. The teaching pattern is by providing recipes and field practice of making various kinds of vegetable salads and mixing them with other ingredients such as fruit and seeds, as well as knowing the types of packaging and how to pack them well and then marketing them through e-commerce. It is hoped that the middle and lower people will understand more about how to process salads to be durable and can open up opportunities to pursue the healthy food business.
Copyright (c) 2025 Diya Rachmawati, Abdul Ghofur, Nurul Badriyah, Titin https://creativecommons.org/licenses/by/4.0
Analysis of Selection, Work Position Placement and Recruitment on Performance Mediated by Job Satisfaction (Study at Lamongan Police)
This study aims to analyze the effect of recruitment, selection, and job placement on employeeperformance, with job satisfaction as a mediating variable at the Lamongan Police Department. The results show that job selection has a positive and significant impact on both performance and job satisfaction. Recruitment also has a significant effect on job satisfaction, but not directly on performance. Job placement has a negative and insignificant impact on both performance and job satisfaction. Job satisfaction mediates the relationship between recruitment and selection on employee performance, but does not mediate the relationship between job placement and performance. These findings indicate that effective selection and recruitment processes, along with improved job satisfaction, are crucial in supporting employee performance. The managerial implication of these findings emphasizes the importance of open and transparent selection processes, as well as training and rewards to enhance work motivation within the organization.
Copyright (c) 2025 mus Mulyadi, Abidah Dwi Rahmi Satiti, Lilik Nur Cholidah, Muhamad Imam Syairozi https://creativecommons.org/licenses/by/4.0
The Influence of Brand Image, Lifestyle, and Product Quality on iPhone Purchasing Decisions Gen-Z.
This study aims to determine (1) the influence of brand image, lifestyle, and product quality partially on the decision to purchase an iPhone among Gen-Z in Lamongan Regency. (2) the influence of brand image, lifestyle, and product quality simultaneously on the decision to purchase an iPhone among Gen-Z in Lamongan Regency. (3) the influence of brand image, lifestyle, and product quality is the most dominant on the decision to purchase an iPhone among Gen-Z in Lamongan Regency. This study uses a quantitative research method with a sample of 190 respondents and the data analysis method used is SPSS. The results of this study indicate that partially there is a significant positive influence between the variables of brand image, lifestyle, and product quality on the decision to purchase an iPhone among Gen-Z in Lamongan. Simultaneously there is a significant positive influence between the variables of brand image, lifestyle, and product quality on the decision to purchase an iPhone among Gen-Z in Lamongan. The variable of product quality has the most dominant influence on the decision to purchase an iPhone among Gen-Z in Lamongan.
Copyright (c) 2025 Evi Fitrotun Najiah https://creativecommons.org/licenses/by/4.0
THE EFFECT OF EMOTIONAL INTELLECTUAL INTELLIGENCE, ADVERSITY AND LEARNING BEHAVIOR ON UNDERSTANDING OF FINANCIAL REPORTING CONCEPTS WITH ENVIRONMENTAL CONDITIONS AS A MODERATING VARIABLE (Empirical Study of Accounting Students in Lamongan Regency)
This study aims to analyze the influence of emotional intelligence, intellectual intelligence, Adversity quotient, and learning behavior on the understanding of financial statement concepts, with environmental conditions as a moderating variable. The research was conducted on accounting students in Lamongan Regency. Financial statements are a crucial element in accounting; therefore, a strong understanding of their concepts is essential for students as future accountants. This study employed a quantitative approach using primary data collected through questionnaires. The analytical techniques used were multiple linear regression and Moderated Regression Analysis (MRA). The results of the study show that intellectual intelligence and learning behavior have a significant positive effect on the understanding of financial statement concepts. Emotional intelligence and adversity do not have a significant effect, while the four variables moderated by environmental conditions do not show a significant effect. Simultaneously, the four variables, both with and without environmental conditions, contribute positively to improving the understanding of financial statement concepts. These findings highlight the importance of developing cognitive intelligence, effective learning behavior, and creating a conducive learning environment to enhance students' understanding of accounting. Keywords: Emotional Intelligence, Intellectual Intelligence, Adversity Quotient, Learning Behavior, Understanding of Financial Statement Concepts, Environmental Conditions
Copyright (c) 2025 Rochman Arif, Abdul Ghofur, Mohammad Syafik, Fitri Nurjanah, Ibra Yudha Andrian Hakim https://creativecommons.org/licenses/by/4.0
Implementation of Medical Hazardous and Toxic Waste Management Regulations in Hospitals
The rapid growth of hospital facilities has given rise to a new problem in the form of a surge in the volume of untreated hazardous and toxic (B3) medical waste. This study aims to examine the implementation of legal policies on B3 waste management in hospitals based on empirical data and national regulatory frameworks. The research employs a qualitative analysis related to legal norms. The main findings indicate that the management of B3 medical waste in hospitals faces obstacles at various stages, including collection, segregation, storage, transportation, and disposal. Prominent issues include the low capacity of self-managed waste treatment facilities, overlapping regulations, dependence on third parties, and weak monitoring and control of illegal dumping. Moreover, some hospitals still rely on conventional waste management methods, while the implementation of incinerators and new technologies is hindered by licensing and investment costs. The application of the waste management hierarchy principle and region-based management efforts are considered ineffective due to a lack of outreach, incentives, and training for staff. The implications of these issues extend to a decline in service quality, increased risk of disease transmission, environmental problems, and obstacles to achieving hospital accreditation. The results of this study are expected to serve as a reference for establishing new policies and developing more adaptive, participatory, and responsive models for B3 medical waste management, while promoting healthy and environmentally friendly healthcare services.
Copyright (c) 2025 Didit Darmawan, Dharma Setiawan Negara, Rommy Hardyansah, Rafadi Khan Khayru, Rio Saputra https://creativecommons.org/licenses/by/4.0
The influence of social media use on students’ knowledge of green management and pro-environmental attitudes
This study explores the influence of social media use on enhancing students’ knowledge of green management and strengthening pro-environmental attitudes. The methodology employed a quantitative survey design involving 100 student respondents selected through accidental sampling. Data were collected using structured questionnaires and analyzed with inferential statistics to examine the strength and direction of the relationship. The findings indicate that social media has a positive, significant, consistent, and meaningful impact on improving green management knowledge and reinforcing pro-environmental attitudes. Practical implications highlight the integration of digital communication strategies with formal learning and on-campus experiential activities, supported by curated credible source and media literacy to minimize misinformation. While the elements of social media use, such as platform type, content format, source quality, and interactivity, can optimize educational impact and attitudes.
Copyright (c) 2025 Rahayu Mardikaningsih , Didit Darmawan , Rafadi Khan Khayru, Fayola Issalillah https://creativecommons.org/licenses/by/4.0
Transformational leadership, student participation, and campus digital communication: A systematic review of green management implementation in higher education
This study explores how transformational leadership accelerates green management in higher education, shapes student participation, and is reinforced by digital communication and internal channels. The systematic review, following PRISMA guidelines, covers international and open-access databases from 2000–2025, with inclusion criteria focusing on campus environments, transformational leadership, sustainability implementation, student engagement, and communication. Thematic synthesis reveals that idealized influence and inspirational motivation build pro-environmental norms, shared meaning, and collective efficacy that drive volunteer recruitment and coordinated action. Intellectual stimulation and individualized consideration enhance autonomy, creativity, competence, and student leadership through living labs, challenge-based projects, training, and clearly defined role assignments. Data-driven communication via energy and waste dashboards, regular progress updates, and public recognition strengthens transparency and accountability, leading to behavioral changes and measurable savings. Key mediating mechanisms include shared sustainability values, collective efficacy, and psychological engagement, while moderating factors that amplify outcomes include top management support, institutional incentives, and information technology readiness. Although many studies are cross-sectional, the consistent direction of findings across the literature provides a strong basis for triangulation. Major recommendations include formulating measurable visions, cross-unit delegation, safe co-creation ecosystems, formal incentives, segmented communication architecture with clear rhythms, and the monitoring of auditable performance indicators. Future research are advised to prioritize multi-site longitudinal studies, standardized green culture indicators, and cost–benefit analytics to support campus investment decisions.
Copyright (c) 2025 Mila Hariani, Rahayu Mardikaningsih, Didit Darmawan , Reny Nuraini, Siti Nur Halizah https://creativecommons.org/licenses/by/4.0
Strategic development of mental health-based organizational culture to improve institutional workforce performance in higher education
Mental Health-Oriented Organizational Culture is a New Paradigm in Human Resource Management of Higher Education. This study aims to examine the concept of developing an organizational culture that supports the psychological well-being of educational personnel, identify the factors influencing its successful implementation, and analyze its impact on work effectiveness. Through a normative qualitative literature review, this study finds that an organizational culture emphasizing mental health fosters psychological safety, trust, and social support within the workplace. Factors determining the success of implementing the culture include empathetic leadership styles, open communication, social support, and a balance between personal life and work. Meanwhile, strengthening an organizational culture based on psychological well-being has been proven to enhance work engagement, satisfaction, and loyalty among educational personnel, which ultimately has a positive impact on work effectiveness and productivity. Higher education institutions need to embed a good mental values into human resource management systems and institutional governance in order to create a healthy, inclusive, and sustainable work environment.
Copyright (c) 2025 Jeje Abdul Rojak, Didit Darmawan, Antonino Pedro Marsal https://creativecommons.org/licenses/by/4.0
Realizing Just Sustainability through Public Policies Responsive to Social Inequalities
Sustainability in public policy plays a crucial role in creating a more just and equitable society, taking into account social inequalities that are often overlooked. This study aims to examine how sustainability policies can be designed to reduce social inequality and their impact on various community groups. By considering various aspects of sustainability, including economic, social, and environmental factors, the policy is expected to provide equitable benefits to all layers of society. The success of this policy depends on its design, which takes into account social disparities and involves all relevant parties in its implementation. Therefore, it is important to create policies that are responsive to the needs of underprivileged communities, and to ensure that the implementation of these policies is carried out in a fair and transparent manner. Collaboration between the government, private sector, and society is essential to achieve inclusive and fair sustainability goals. In this regard, periodic policy evaluations are also necessary to ensure that these policies yield optimal results for the entire community. Thus, effectively designed sustainability policies can create a balance between environmental, economic, and social needs.
Copyright (c) 2025 Musyafak Musyafak, Didit Darmawan https://creativecommons.org/licenses/by/4.0
Employee Wellbeing as the Basis for Performance Stability in Modern Sustainable Organizations
Employee wellbeing constitutes a central foundation in the study of sustainable organizational development because the psychological quality of individuals influences the consistency of work behavior and the stability of operational systems. This study examines the relationship between psychological wellbeing, social support, and occupational health with organizational sustainability through a qualitative literature review and thematic synthesis. Wellbeing is conceptualized as a positive psychological condition that encompasses emotional stability, adaptive capacity, personal energy, and the ability to manage job pressures constructively. These attributes shape how employees respond to workload demands, maintain smooth social interactions in the workplace, and sustain work rhythms over extended periods. Recent literature indicates that employees with stable wellbeing exhibit stronger capabilities in maintaining consistent performance, reinforcing social harmony, and enduring rapid organizational changes. Organizational social support, including supportive leadership, transparent communication, and procedural fairness, strengthens employees’ perceptions of being valued, thereby increasing their confidence to maintain performance quality. Work structures that provide flexibility, autonomy, and task variety further enhance emotional engagement and reduce recurrent psychological strain. This study affirms that organizational sustainability is closely tied to employees’ psychological stability, as long-term work behavior is anchored in balanced mental conditions. Through a systematic analysis of empirical and conceptual sources, the study offers a comprehensive overview of the connection between wellbeing and organizational sustainability and provides a basis for designing human resource policies that are sensitive to occupational health. The findings are expected to contribute to both practitioners and scholars seeking to develop managerial practices that support sustainability through strategic investment in employee wellbeing.
Copyright (c) 2025 Fayola Issalillah, Rafadi Khan Khayru, Didit Darmawan https://creativecommons.org/licenses/by/4.0
Optimizing Digital Leadership in Improving Team Collaboration and Operational Efficiency for Organizational Transformation
Digital-oriented leadership plays an important role in supporting effective organizational transformation. Digital leaders not only manage technical aspects, but also facilitate cultural and communication changes that support team effectiveness. This transformation enables organizations to increase collaboration, improve operational processes, and achieve higher efficiency. In an increasingly technology-dependent world, digital leaders must be able to manage the transition to new technologies wisely, ensuring that every team member is ready to adapt to change. Technology serves as a tool to improve communication and accelerate work processes, while leaders focus on skill development, collaboration and maintaining relationships between teams. Effective digital leadership results in a more productive work environment and a more competitive organization in the market. Organizations that successfully implement digital leadership can reap long-term benefits through improved team performance and operational efficiency. Therefore, the development of digitally-oriented leaders is critical for organizational survival and growth in today's digital age.
Copyright (c) 2025 Rahayu Mardikaningsih, Mila Hariani, Didit Darmawan, Arif Rachman Putra, Samsul Arifin https://creativecommons.org/licenses/by/4.0
Ecological awareness of Generation Z through academic literature and interdisciplinary perspectives
Generation Z grows up amidst a massive flow of information, making them a group that is highly connected to global issues, including environmental sustainability. This study aims to systematically review the development of ecological awareness among this generation using a literature review approach. The analysis was conducted on various academic sources discussing how information, social values, educational experiences, and digital media influence the ecological attitudes and actions of Generation Z. The study results indicate that awareness of environmental issues among the younger generation has increased, but it has not yet fully manifested in consistent behavior. The discrepancy between the values believed and actual actions is still found in various forms. Factors such as social pressure, emotional narratives, concrete experiences, and social identity have a significant contribution to the formation of ecological attitudes. Therefore, strategies to enhance environmental awareness in this generation must be designed through an approach that simultaneously touches on emotional, cognitive, and social realms. This study is expected to provide a theoretical and conceptual foundation for formulating more effective environmental education and communication policies that align with the characteristics of the current generation.
Copyright (c) 2025 Rafadi Khan Khayru, Fayola Issalillah, Didit Darmawan, Rahayu Mardikaningsih https://creativecommons.org/licenses/by/4.0
Implementation of sustainability principles in service development and delivery
The application of sustainability principles in service development and delivery is increasingly relevant as awareness of the importance of considering social, economic and environmental impacts grows. Sustainability in services includes natural resource management, and a focus on improving social welfare and achieving stable economic outcomes. Various service sectors such as health, education and energy have challenges and opportunities in integrating sustainability principles. This involves efficient use of resources, equitable access, and management of waste and emissions. In addition, collaboration between the public and private sectors is needed to create policies that support sustainability in services. With concrete measures such as the adoption of green technologies and increased consumer awareness, the service sector can contribute greatly to global sustainability goals. This knowledge on sustainability implementation can provide direction for the service sector in creating a more environmentally friendly and equitable future for society.
Copyright (c) 2025 Arif Rachman Putra, Didit Darmawan, Samsul Arifin, Rafadi Khan Khayru, Jahroni Jahroni, Mila Hariani, Fayola Issalillah, Rahayu Mardikaningsih https://creativecommons.org/licenses/by/4.0
Supervisor's Interactional Justice, the Psychological Contract, and OCB: A Review and Proposed Reciprocal Model
This study investigates the relationship between Supervisor's Interactional Justice, Psychological Contract, and Organizational Citizenship Behavior (OCB) in the modern work environment. Through a quantitative analysis involving 100 respondents, it was found that fair treatment from supervisors significantly contributes to employees' perceptions of their psychological contracts and motivates them to exhibit voluntary behaviors beneficial to the organization. The analysis results revealed a strong positive correlation among the three variables. These findings underscore the importance of interactional justice in fostering a productive work environment, where employees feel valued and motivated to contribute more. Implications for human resource management include the necessity for leadership development programs focused on interactional justice and effective communication. This research provides new insights into the dynamics of the relationships among the three variables and emphasizes the urgency of addressing issues of justice and psychological contracts within organizational settings. Further research is needed to explore other factors that may influence these relationships in the future.
Copyright (c) 2025 Didit Darmawan, Rahayu Mardikaningsih https://creativecommons.org/licenses/by/4.0
Socialization and Guidance on Filing Annual PPh 21 Tax Returns at Universitas Islam Lamongan in 2024
Taxpayers often perceive the e-filing policy as imposing an excessive tax burden. Difficulties in completing the e-filing process may contribute to low levels of tax compliance in reporting and paying taxes. This community service program aims to enhance tax knowledge and awareness among the academic community of Universitas Islam Lamonganth rough socialization and technical assistance on the reporting of Annual PPh 21 Tax Returns. The methods employed in this program include observation, questionnaire distribution, and hands-on technical assistance to ensure participants’ understanding of the tax reporting process, focus group discussion and evaluation. The results indicate that most lecturers and administrative staff initially lacked understanding of how to complete Annual PPh 21 Tax Returns through the e-filing system. However, a significant improvement in participants’ comprehension was observed after their involvement in this activity. This community service initiative contributes to supporting government efforts in disseminating tax regulations, increasing taxpayer compliance, and assisting the public in the proper reporting of Annual PPh 21 Tax Returns. Keywords: annual PPh 21 tax returns, socialization, guidance, e-filing
Copyright (c) 2025 Abidah Dwi Rahmi Satiti, Indah Kurniyawati, Ade Nur Aini, Mahani Jhonata Iskandar https://creativecommons.org/licenses/by/4.0
Organizational Culture Transformation: The Role of HRM in Bridging Generations and Improving Organizational Team Performance
This study aims to examine the strategic role of human resource management (HRM) in bridging generational differences and fostering organizational culture transformation to improve team performance in cooperatives. Using an exploratory qualitative approach, data were collected through in-depth interviews, participant observation, and documentation studies in cooperatives with multigenerational work teams. The results show that differences in values, communication styles, and work preferences between generations significantly influence work dynamics. Key challenges faced by HRM include value conflicts, the digital divide, and resistance to cultural change. Through adaptive HRM strategies—such as cross-generational training, two-way mentoring, and open dialogue forums—cooperatives are able to establish an inclusive and collaborative work culture. Responsive organizational culture transformation to generational diversity has been shown to increase team synergy, productivity, and work satisfaction. This study contributes to the development of an HRM model based on inclusion and cross-generational learning in the context of cooperative institutions.
Copyright (c) 2025 Titin Titin, Amelia Fatimatus Zahra , Nur Indah Puspita Sari https://creativecommons.org/licenses/by/4.0
Artificial Intelligence (AI) In Human Resource Development
Artificial Intelligence (AI) is a computer science aimed at developing machines or computer programs that can mimic human intelligence, such as decision-making skills, logic, natural language understanding, pattern recognition, and solving complex problems. This study aims to accommodate the importance of AI in human resource development, which can be used through AI applications that simplify traditional HR practices into the digital era for leaders. HR leaders are able to build stronger teams and work environments, AI can enhance the onboarding process by automating administrative tasks. AI applications in onboarding not only accelerate the process but also help HR teams create a friendly environment that improves retention
Copyright (c) 2025 Nurul Badriyah, A. fathoni https://creativecommons.org/licenses/by/4.0
The Role Of Workplace Inclusivity, Digital Literacy, Flexi-Time Preferences, And Peer-To-Peer Relationships In Shaping Employee Loyalty Through Employee Advocacy
This study aims to analyze the influence of workplace inclusivity, digital literacy, flexi-time preferences, and peer-to-peer relationships on employee loyalty with employee advocacy as a mediating variable among coffee shop baristas in Lamongan. This study uses a quantitative approach with a survey method, where data is obtained through questionnaires distributed to 188 baristas. The analysis technique used is Partial Least Squares – Structural Equation Modeling (PLS-SEM). The results show that workplace inclusivity, digital literacy, flexi-time preferences, and peer-to-peer relationships have a positive and significant effect on employee loyalty. In addition, employee advocacy is proven to partially mediate the relationship between the independent variables and employee loyalty. This finding confirms that employee loyalty is not only influenced by internal organizational factors but is also strengthened through employee advocacy. The implications of this study provide input for coffee shop managers to pay attention to aspects of inclusivity, increasing digital literacy, flexible working hours, and strengthening relationships between baristas to increase employee loyalty and advocacy.
Copyright (c) 2025 Yunni Rusmawati DJ, Fitri Nurjanah , Luluk Nur Azizah, Pramesti Hayu Ramadhani, Moch Farid Hendra Ardiansyah https://creativecommons.org/licenses/by/4.0
Digital Transformation Readiness: An Empirical Study And Support For MSMES Towards Business 4.0
This community service activity aims to improve digital transformation readiness for MSMEs in Tanggul Village, Mantup District, Lamongan Regency. The program was implemented through participatory training and mentoring involving thirty business actors from the culinary, agricultural, and home industry sectors. The activity materials included digital literacy, online marketing, digital financial management, and an introduction to the concept of Business 4.0. The results of the activity showed an average increase in participants' digital skills of 28 percent and an increase in business turnover of between 10-15 percent. As many as 60 percent of participants successfully implemented cashier applications, digital payment systems, and promotions through online platforms. In addition, the "Digital MSME Network Lamongan" network was formed as a forum for collaboration and experience sharing. This activity proves that participation-based training and mentoring are effective in strengthening digital readiness and fostering a culture of innovation for rural MSMEs towards the Business 4.0 era.
Copyright (c) 2025 abid muhtarom, Abdul Ghofur, Yuhronur Efendi, Vicky Dwi Septyawan https://creativecommons.org/licenses/by/4.0
Implementation Of Green Marketing And Sustainability Accounting In Strengthening The Competitiveness Of Sustainability-Oriented Msmes
A community service activity conducted in Lateg Village, Lamongan Regency, aimed to increase the competitiveness of MSMEs through the application of green marketing and sustainability accounting concepts. This program successfully raised awareness and skills of business actors in integrating sustainability values ​​into daily business practices, such as the use of environmentally friendly packaging, waste management, and simple recording of social and environmental costs. The results of the activity showed increased understanding, collaboration among business actors, and increased product sales after the implementation of green marketing strategies. However, there were several limitations, such as limited mentoring time, a small number of participants, and the lack of quantitative economic impact. In the future, similar activities need to be expanded to involve more MSMEs, support from financial institutions and local governments, and the involvement of the village's younger generation as agents of digitalization and promotion of green products. With strengthened mentoring and cross-sector collaboration, Lateg Village has the potential to become a model of a sustainable village based on a green economy that is adaptive, independent, and competitive, while also supporting the achievement of the Sustainable Development Goals.
Copyright (c) 2025 Mohammad Yaskun, Henny Mahmudah, Muhammad Syafik, Rochman Arif, Aji Purnomo https://creativecommons.org/licenses/by/4.0
User Preferences in Digital Financial Services: Evidence from Digital Banking Platforms
The rapid growth of digital banking in Indonesia has expanded consumer choice and intensified competition among providers. This study aims to examine user preferences in digital financial services by identifying which digital banks are more frequently chosen by users. Employing a descriptive approach, the study maps patterns of digital bank selection. Data were collected through a survey of 400 respondents in East Java, a province with relatively high adoption of digital financial services. The data were processed and analyzed using SPSS with descriptive statistics (frequency and percentage distributions). The findings indicate that SeaBank emerged as the primary choice, followed by Bank Jago and BLU by BCA Digital, while Allo Bank, Jenius, and Bank Neo Commerce appeared in the next preference group. These results suggest that, despite the increasing number of digital banking alternatives, users tend to focus on certain banks that align more closely with their usage patterns and expectations. This study contributes to the digital finance literature in an emerging-economy context by providing descriptive evidence on digital bank preference patterns. From a practical perspective, the findings offer insights for digital banking providers and relevant stakeholders to better understand user selection tendencies and the competitive landscape of digital banking services. The results may also support broader efforts to strengthen digital financial services and promote financial inclusion in Indonesia.
Copyright (c) 2025 Ina Uswatun Nihaya, Nadia Asandimitra Haryono, Achmad Kautsar, Nunik Dwi Kusumawati, Sefrimel Angriani ZN https://creativecommons.org/licenses/by/4.0
Consumer Satisfaction with the Digital Features Available in the Sports Hall Booking Application
UNESA's sports facilities are managed through units such as the Sports Hall and Sports Center, with a structured field reservation system managed through an online booking application. Professional management clearly requires further research to determine the level of consumer satisfaction at UNESA's Sports Center. This study uses a qualitative descriptive approach. The study population was all UNESA Sports Hall customers who use the facilities, both regular and non-regular users. To obtain a representative picture of satisfaction with the online booking application, this study sampled 300 consumers. Data collected through the questionnaire were analyzed using SPSS (Statistical Package for the Social Sciences). The findings of this study demonstrate that consumer satisfaction with the Sports Hall UNESA online booking application lies within the “Good to Very Good” category. Most users appreciate the convenience and efficiency provided by the system, particularly in terms of ease of use, which emerged as the strongest performance indicator. The application has successfully simplified the booking process and reduced the need for manual queueing, ultimately creating a more streamlined experience for consumers who rely on Sports Hall UNESA.
Copyright (c) 2025 Mahendra Wardhana, Hijrin Fithroni, Achmad Kautsar, Loggar Bhilawa, Corry Liana, Kaish Isaac Philip https://creativecommons.org/licenses/by/4.0