International Management Conference and Progressive Papers

Conjoint Analysis of Consumer Preferences for The Marketing Promotion Mix for Foam Matters Products

Ika Rahayu Puspaningrum — 2023-11-15

Promotion is an important element that can be used to introduce products or services to consumers. Choosing the right marketing promotion mix strategy will benefit the company. This study was conducted to determine consumer preferences for the marketing promotion mix (advertising, sales promotion and direct marketing) of BigFoam Foam Mattress products at PT Subaindo Cahaya Polintraco. This research uses a survey by distributing questionnaires to respondents. Respondents of this study are consumers who have bought and used foam mattresses from PT Subaindo Cahaya Polintraco. Purposive side was used as the data collection technique. The collected data is processed by conjoin analysis. There are three marketing promotion mixes used as variables or called attributes, and nine sub-attributes called levels. The results of the best combination chosen by respondents based on consumer preferences are a marketing promotion mix using TikTok social media advertising, sales promotion with fresh money bonuses, and direct marketing through salespeople.

The Impact of Perceived Security and Customer Literacy on E-Loyalty with Platform Functionality as Mediating Variable: A Case Study on Shopee Customers

Angela Hosang — 2023-11-15

As businesses increasingly shift toward digital platforms to engage with customers, understanding the factors influencing e-loyalty becomes crucial. Shopee, one of the biggest cross-border e-commerce in Indonesia, can sustain loyal customers. However, the illegal use of customer data may become the reason for the downfall of loyal customers. To understand how customer loyalty is gained, it is important to consider factors such as customer literacy and perceived security on their platform. Moreover, this study explores the role of platform functionality as a mediator, drawing insights from the Technology Acceptance Model (TAM) theory to establish a conceptual model encompassing ease of use, customization, and access. The author researched using the data collected from 125 Shopee customers in Indonesia. The findings, analyzed through structural equation modeling, indicate that platform functionality is important in customer literacy and perceived security toward customers’ e-loyalty. Theoretical implication suggests customer literacy has a stronger influence than perceived security on e-loyalty through platform functionality. On the practical side, e-commerce platforms such as Shopee should increase activities promoting security concerns and educational resources to enhance customer literacy.

The Effect of Islamic Compensation on Employee Performance Through Islamic Work Ethics in Islamic Boarding School Business in Gerbangkertasusila

Ari Prasetyo — 2023-11-15

ABSTRACT

The Kopontren business unit is still not performing well, so it is necessary to explore factors that can improve Kopontren's performance, especially at the individual level. Related to this, this research aims to analyze the effect of Islamic compensation on Islamic work ethics, Islamic work ethics on employee performance, and Islamic compensation on employee performance in business ventures managed by Islamic boarding schools in Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo, Lamongan. The research method used is explanatory research in 15 Islamic boarding schools in Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo, and Lamongan. The sample consisted of 131 respondents. The independent variable used in the results of this study is given the notation X, namely: Islamic compensation (X). The intervening variable is Islamic work ethics (Z). Dependent variable employee performance (Y). Data collection techniques using questionnaires. The analysis technique used in this study is Structural Equation Modeling with the Smart PLS (Partial Least Square) program. The results show that financial compensation has a significant effect on Islamic work ethics, likewise, Islamic work ethics has a significant effect on employee performance for Kopontren employees, while financial compensation has no significant effect on the performance of Kopontren employees in GERBANGKERTASUSILA.

The Influence of Social Media Marketing and Lifestyle on Purchasing Decisions in Small to Medium Enterprises Diyos Shoes Cleaning Shoe Cleaning Services

Roy Mulyadi Mardiyos — 2023-11-15

This research aims to determine the influence of social media marketing and lifestyle on purchasing decisions in small and medium businesses for the shoe washing service Diyos Shoes Cleaning. The population in this research is Diyos Shoe Cleaning consumers. The sample in the study amounted to 62 people using the Lemeshaw method. The data analysis method used is descriptive analysis and multiple linear regression analysis. The research results show that simultaneously, social media marketing and lifestyle have a significant influence on purchasing decisions in small and medium businesses for the shoe washing service Diyos Shoes Cleaning. Partially, social media marketing has a positive and significant influence on purchasing decisions in small and medium businesses for Diyos Shoes Cleaning shoe cleaning services, and lifestyle also has a positive and significant influence on purchasing decisions in small and medium businesses for Diyos Shoes Cleaning shoe washing services. From the results of the determinant coefficient analysis, we obtained R Adjusted Square of 0.823, this means that 82.3 percent of purchasing decision variables can be explained by social media marketing and lifestyle variables while the rest can be explained by other variables not examined in this research.

Academic culture and institutional image towards student loyalty with the quality of batuta university academic services

Andrio Bukit — 2023-11-15

Loyalty consumer is faithfulness presented consumers in consistent purchases to product or service throughout time and there is good attitude For recommend others to buy product / service . Based on the background that has been stated above , then hypothesis temporary in study This is as following : H 1: Academic culture matters positive and significant to Loyalty Batuta University student . H 2 : The image of the institution is influential positive and significant to Loyalty Batuta University student . H 3 : Quality Service as moderating variables are capable strengthen influence Academic Culture towards Loyalty Batuta University student . H 3 : Quality Service as moderating variables are capable strengthen the influence of the Institution's Image on Loyalty Batuta University student . Population study covers all student at Batuta University as many as 3575 people were recorded as student active . Retrieval technique samples used in research _ This is proportional stratified random sampling , namely taking The sample used is for students at each level studies can represented in a way proportional, amount resulting sample _ amounting to 150 students . The data collection method uses questionnaire containing _ question structured and questions open , and method data analysis using OLS model regression with SPSS software assistance . Culture academic influential significant to loyalty student : Research results show that culture academic (X 1 ) implemented by the institution education tall own strong influence _ to level loyalty student . The image of the institution (X 2 ) is influential significant to loyalty student : Research find that perception student to image institution in a way significant influence level loyalty them . Quality academic (Z) services moderate connection between culture academics and loyalty student : Analysis results show that quality service academic moderate connection between culture academics and loyalty student.

The Effect of Brand Trust on Repurchase Intention Through Brand Love as a Mediating Variable (Study on Thrift Shopping Customers with the Uniqlo Brand)

Ahmad Fadlilah — 2023-11-15

Repurchase intention is a buying activity that is carried out repeatedly. Repurchase intention will arise if the product purchased meets consumer expectations. Repurchase intention can be formed if brand trust and brand love have been fulfilled in the brand. This study aims to analyze the effect of brand trust on repurchase intention through brand love as a mediating variable in studies on thrift shopping customers with the Uniqlo brand. This research is a quantitative study with a sampling technique through purposive sampling on 210 respondents. Questionnaires were distributed directly to 210 respondents by measuring the answers using a Likert scale. The data analysis technique used is path analysis using the AMOS program. The results of the study show that brand trust has a positive effect on brand love. Furthermore, brand love affects repurchase intention and brand trust has a positive effect on repurchase intention.

The Influence of Social Media Influencers and Brand Image on Purchase Intention (A Study on Menantea Tea Beverage Products)

Fernando Pratama — 2023-11-15

The current technological advancements offer significant societal benefits, particularly in communication, information access, and the business and economic domains. The food and beverage industry is undergoing substantial growth, particularly online culinary ventures that consistently hold promising opportunities for success. Given that food is a fundamental human necessity, this industry is deemed enduring. However, amidst the potential, businesses within the food and beverage sector need strategic approaches to survive and thrive amid escalating competition. In recent years, this industry has rapidly evolved, becoming a prevalent trend within society, securing a prominent position in the franchise business due to the increasing desire for entrepreneurial ventures. Consumer behavior, specifically purchase intention, is significantly influenced by various factors, including social media influencers and brand image. This study aims to investigate the impact of social media influencers and brand image on the purchase intention of Menantea tea beverages. Utilizing quantitative data collected through online questionnaires, the study focused on Generation Z and millennials familiar with social media influencer Jerome Polin, who intends to purchase Menantea tea in the near future. The analysis employed multiple linear regression using IBM SPSS 26, revealing a positive correlation between social media influencers, brand image, and purchase intention. Menantea should prioritize innovation, diversifying its tea offerings in line with contemporary trends and aligning with the expectations and needs of potential consumers. This approach ensures customer satisfaction, trust, and continued attention in a dynamic market landscape.

Determination of regional expenditures : A case study of Sumatera Island Provinces

Haryu Maydenti — 2023-11-15

This research aims to analyze the effects of local revenue, equalization funds, regional financing, degree of fiscal decentralization, and routine capability index on regional expenditures in Sumatra Island provinces. The study sample consists of 10 Provinces from 2012 to 2021. The data used in this research is annual data from 10 Provinces over nine years, totaling 100 observations. The data analysis method used is Panel Data Regression Analysis with a Fixed Effect Model (FEM) estimation model. The estimation results show that Local Revenue and Regional Financing positively and significantly affect Regional Expenditures. It indicates that the increase in local revenue and regional financing can cause an increase in regional expenditures. These results are consistent with the hypothesis expectations, where local revenue and regional financing positively affect regional expenditure. However, the effect of equalization funds, degree of fiscal decentralization, and routine capability index have different results, in which they have a negative and significant effect at the one percent significance level on regional expenditures. These results contradict the hypothesis expectations that an increase in equalization funds, degree of fiscal decentralization, and routine capability index can reduce regional expenditure. Overall, this research proves that local revenue significantly affects increasing regional expenditure.

Mediation of digital innovation on digital marketing capabilities towards marketing performance (a study on food and beverage SMEs in Gedangan sub-district)

Poppy Zilma Mega Utama — 2023-11-15

Micro, Small, and Medium Enterprises (MSMEs) are one of the crucial sectors in the country's economy, contributing significantly, as evidenced by their share of 60.5% of the Republic of Indonesia's Gross Domestic Product. The total number of MSMEs in Indonesia reached 65 million units, with the food and beverage sector dominating with 23 million units in 2022. Although the contribution of MSMEs to regional and provincial revenue continues to increase, their performance has yet to reach its full potential, as evident from the declining sales experienced by MSMEs that still operate offline. To face market and technological developments, MSME actors must consider leveraging digital media in their marketing strategies.

This research aims to identify the influence of digital marketing capabilities and product innovation on the marketing performance of food and beverage MSMEs in the Gedangan sub-district of Sidoarjo. The research sample comprises 102 respondents selected through the nonprobability sampling technique with purposive sampling and collected data through questionnaires distributed to food and beverage MSMEs in the Gedangan sub-district of Sidoarjo. Data was analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The research results indicate that Digital Innovation is essential in mediating the influence between Digital Marketing Capabilities and Marketing Performance of food and beverage MSMEs in Gedangan, Sidoarjo. The development of digital innovation can be an effective strategy for improving the marketing performance of MSMEs by utilizing digital marketing capabilities. Therefore, MSME actors must enhance their digital marketing capabilities and adopt digital innovations to improve marketing performance.

Keywords:

Marketing performance; Digital marketing capabilities;Digital innovation;MSMEs

The influence of product quality, promotion, brand image, and brand trust towards purchase decisions of Mitsubishi Xpander car among the community in Lhokseumawe City

Muhammad Umar Almahdi — 2023-11-15

This research examines the effect of product quality, promotion, brand image, and brand trust on the purchase decisions of Mitsubishi cars (a case study at Mitsubishi Xpander in the community of Lhokseumawe City). This quantitative study obtains the samples using non-probability sampling methods with 96 respondents. The analysis model employed in this study is multiple linear regression. The results indicate that product quality positively but insignificantly affects purchase decisions. This finding does not support hypothesis H1. Also, promotion and brand image positively and significantly affect purchase decisions, indicating that only promotion and brand image contribute to purchase decisions. Therefore, hypotheses H2 and H3 are accepted. Furthermore, the study has found different results for brand trust, which has a negative but significant effect on purchase decisions, meaning that an increase in brand trust will lead to a decrease in purchase decisions.

The role of customer satisfaction on service quality and customer loyalty

Yessy Artanti — 2023-11-15

The business world is increasingly showing its rapid development and progress in various fields. In the telecommunications, information and media sectors in particular, every company wants to be able to compete with the type of business it has, the implementation of service quality carried out by a company engaged in services is to provide the best quality of service (service) for customers. In reality, not all companies have a high level of customer loyalty including Indihome PT Telkom Access Kediri. This study aims to determine the effect of service quality on customer loyalty through customer satisfaction Indihome PT Telkom Access Kediri. The method used is multiple linear regression. With a total of 34 respondents who are customers of PT Telkom Access Kediri Based on the results of this study that service quality and customer satisfaction have a positive influence. This means that the better the quality of service and customer satisfaction provided, the better customer loyalty will be created. This indicates that the role of service quality affects customer loyalty through customer satisfaction.

Business feasibility analysis PT Telkom Kediri

Yessy Artanti — 2023-11-15

Information and communication technology in Indonesia is now increasingly advanced and advanced, which also encourages growth in the number of information and communication technology users in society, namely the number of information and communication technology users which was previously very limited to meet modern daily needs, this is one example of the factor encouragement and challenge for all telecommunications technology companies in the world to create products according to market needs, telecommunications companies take advantage of this opportunity and play an even bigger role in supporting the economic growth of every country, including Indonesia. Like PT Telkom Access, which is a subsidiary of Telkom Group which has a role in developing infrastructure development and maintaining broadband networks, the company has the responsibility to provide a system for monitoring problems that often occur in services such as disruption to internet, voice, IPTV, VPN services. , ASTNet etc. which usually occur due to problems on the configuration access side, by building a decision support system that can be used to monitor disturbances that occur on the network and evaluate or analyze technical performance based on predetermined criteria, with this being related to the SKB which will discuss what is the solution to this problem by applying the 5 aspects of the SKB, these 5 aspects are Marketing Aspects, HR Aspects, Financial Aspects, Supporting Aspects and Operational Aspects.

Business feasibility analysis PT Inka

Yessy Artanti — 2023-11-15

Business opportunities in the era of the industrial revolution 4.0 appear very diverse and exponential, even businesses that have never existed before. However, many businesses are not able to survive in the first year, so entrepreneurs need to assess the feasibility of the business before running the business. How much the business can provide benefits if run based on various aspects of analysis. A business feasibility study is a process of verification and assessment of the prospects of a business or whether a project can be carried out and is able to provide profit. The business feasibility study contains 5 aspects, namely financial aspects, marketing aspects, human resources aspects, operational aspects and also supporting aspects. PT INKA (Persero) or PT Industri Kereta Api (Persero) is the first integrated railway manufacturing State-Owned Enterprise (BUMN) in Southeast Asia. Apart from being operated in Indonesia, PT INKA products have spread and operated in many countries. To support its business processes at PT INKA, a good business feasibility study is needed with the aim of seeing and monitoring things in the company as a reference for whether the company is feasible or not. In the business feasibility study, we conducted research using interviews with staff and managers. It can be concluded, in the research results at PT INKA, it is found that the business feasibility study is feasible in all aspects. It can be seen in how to attract consumers in accordance with the segment and target, the number of goods produced, the way of recruitment and employee welfare, well-organized finances and also supporting aspects that have a positive effect.

Analysis of factors that influence customers in increasing savings balances at Bank Syariah Indonesia KCP Sidoarjo Gajah Mada

Thoriq Septian Firjatullah — 2023-11-15

Savings products are important for bank to provide lending services. To meet the target of amount and growth of saving, Bank Syariah Indonesia must make efforts so that customers can make additions to their savings account balances. This research aims to identify factors that influence customers in increasing their savings balance. The type of research used is quantitative using primary data sources which is carried out by distributing questionnaires to research respondents. The sample obtained was 56 customers who had savings products at Bank Syariah Indonesia. This research variable consists of 7 a priori factors with their respective indicators. In this case the questionnaire uses a Likert scale assessment. The data analysis technique of this research uses factor analysis. In the research results, it was found that there were 6 factors that influenced customers' interest in adding to their savings balances at Bank Syariah Indonesia. Where that service factor is the factor that most influences the interest of customers to increase their savings balance.

Building loyalty through order fulfillment, service assurance, and service recovery in the telecommunications business segment

Diarto Rahardjo — 2023-11-15

In business marketing or B2B (business-to-business), the strategy of retaining valuable customers has proven to be more advantageous than efforts to acquire new customers. In the context of the business segment in the Indonesian telecommunications industry, the ability to retain customers is of utmost importance due to the highly competitive nature of the telecommunications industry in Indonesia. This research adopts the SERVQUAL model to measure Customer Satisfaction, with a focus on specific aspects relevant to the telecommunications industry, such as Order Fulfillment, Service Assurance, and Service Recovery. The specific aspects are then analyzed using Second Order SEM PLS to better understand the influence of its dimensions. Furthermore, Relationship Marketing is used to emphasize the importance of building long-term relationships through Customer Satisfaction to create Customer Loyalty. The research employs a quantitative approach, collecting data through questionnaires distributed to 363 end-user customers in the wholesale segment of PT. Telkom Indonesia Regional IV in Central Java and Yogyakarta. The results of the study indicate that all specific service quality aspects (Order Fulfillment, Service Assurance, and Service Recovery) have a direct relationship with Customer Satisfaction. Subsequently, in the mediation analysis, Customer Satisfaction serves as a full mediator for both Order Fulfillment and Service Recovery in relation to Customer Loyalty. However, in the relationship between Service Assurance and Customer Loyalty, Customer Satisfaction functions as a partial mediator, as Service Assurance also has a direct impact on Customer Loyalty. Theoretically, there is synergy between SERVQUAL and Relationship Marketing, where Service Recovery has the strongest influence on Customer Loyalty through Customer Satisfaction.

The influence of online presence and work discipline on teacher performance in Surabaya

Galih Pamungkas — 2023-11-15

The aim of this research is to test and analyze the influence of online presence and work discipline on teacher performance in Surabaya partially or simultaneously. The approach used in this research is a quantitative approach. The population in this study were all civil servant (PNS) teachers in Surabaya. The sample used was 100 civil servant teachers. Data collection techniques in this research used observation, interviews, and questionnaires via Google Forms. The analysis technique used in this research uses the path analysis technique, with the SmartPLS (Partial Least Square) program version 3.29. The results of this research show that partially online presence (SIAGUS) has a positive but not significant influence on teacher performance and work discipline has a significant positive influence on teacher performance.

The influence of financial literacy, gender, lifestyle and financial attitudes on financial management (a study on student of the faculty of economics and business UNESA)

Wida Dwi Valentiningrat — 2023-11-15

Financial management for students is important. Because this will have an impact on his welfare in the future. This research aims to analyze the influence of financial literacy, gender, lifestyle and financial attitudes on financial management. This type of research is quantitative with the data source coming from questionnaires distributed online via gfrom. The population of this research was students from the Faculty of Economics and Business at UNESA, then samples were taken with a total of 210 students using the purposive sampling method. The data analysis technique used is multiple linear regression analysis using IBM SPSS version 25. The results of the research are that financial literacy influences student financial management, the gender variable has no influence on student financial management, lifestyle has no influence, and financial attitudes influence financial management. student. The implication of this research is that the financial management of UNESA Faculty of Economics and Business students is more influenced by financial literacy and financial attitudes. This shows that the courses given at college have provided adequate knowledge about financial management, so that later it is hoped that students will be able to control financial management through the level of financial literacy possessed by each individual as well as being wise in their financial attitudes.

The influence of financial literacy, financial attitude, social environment, and lifestyle on financial management behavior of generation z in Sidoarjo

Januandini Rossalda Meliana — 2023-11-15

Penelitian ini bertujuan untuk menguji pengaruh literasi keuangan, sikap keuangan, lingkungan sosial dan gaya hidup terhadap perilaku pengelolaan keuangan generasi Z di Sidoarjo. Populasi dalam penelitian ini generasi Z di Sidoarjo dengan rentang usia 11-26 tahun. Sampel dalam penelitian ini adalah metode purposive sampling. Purposive sampling merupakan teknik pengambilan sampel data berdasarkan pertimbangan tertentu. Sampel dalam penelitian ini mengumpulkan 208 responden. Penelitian ini menggunakan jenis data kuantitatif dan sumber data yang digunakan adalah data primer. Teknik analisis data menggunakan uji analisis regresi dilakukan dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif signifikan terhadap perilaku pengelolaan keuangan, sikap keuangan berpengaruh positif signifikan terhadap perilaku pengelolaan keuangan, lingkungan sosial berpengaruh positif signifikan terhadap perilaku pengelolaan keuangan, dan lingkungan sosial berpengaruh positif signifikan terhadap perilaku pengelolaan keuangan. berpengaruh positif signifikan terhadap perilaku pengelolaan keuangan, dan gaya hidup berpengaruh positif signifikan terhadap perilaku pengelolaan keuangan.

The influence of brand ambassadors, viral marketing, and consumer trust on purchase decisions (study on ms glow skincare product consumers)

Sheila Arifianti — 2023-11-15

The study analyses the effect of brand ambassador and viral marketing on purchase decision with consumer trust as the mediating variable of research on MS Glow. This research is quantitative. The sampling technique used was judgmental with 176 respondents. This questionnaire use a Likert scale and it was distributed online. The statistical analysis in this research used a Path Analysis with Warp PLS software version 8.0. The result showed that brand ambassador and viral marketing positively and significantly effect on consumer trust. Brand ambassador has no significant effect on purchase decision. While viral marketing and consumer trust have a positive and significant effect on purchase decisions. MS Glow can use the services of other celebrities who are more proficient in related industries as brand ambassadors to increase consumer trust and consumer purchasing decisions for this brand.

The effect of ROA, independent commissioner, dividend policy and board gender on the financial performance of companies listed in IDX ESG leader on IDX

Rizky Azizah — 2023-11-15

In supporting the success of a sustainable economy, environmental issues have become an important consideration in corporate decision making. The launch of IDX ESG Leader, which is an Index to measure the price performance of stocks that have good Environmental, Social, and Governance (ESG) assessments and are not involved in significant controversies and have good transaction liquidity and financial performance, is one indicator of the importance of involving this aspect. This study uses panel data to test the determinants of profitability in companies listed in IDX ESG Leader on the Indonesia Stock Exchange. The independent variables consist of profitability, dividend policy, and independent commissioner (IP) and Gender Board. The dependent variable is the profitability of the company as measured by TobinQ. The research sample is all companies listed in the IDX ESG Leader on the Indonesia Stock Exchange in 2020-2022. The data analysis technique uses panel data regression analysis with Stata. The stages of analysis include: (a) declaration of panel data; (b) Common Effect (PLS), Fixed Effect (FEM), and Random Effect (REM) model estimation; (c) Selection of appropriate models; (d) Test classical assumptions; and (e) Interpretation of results. The test results show that the most appropriate estimation model used is the Random Effect (REM) model. The result indicates that Profitability matters positively to financial performance. Commissioner's independent negative effect on financial performance. Board gender and policy dividends do not influence the financial performance

Consumer preference analysis in online purchase of inter-city railway tickets at Surabaya Pasar Turi station

Feby Melia Purnomo — 2023-11-15

The advancement of internet-based technological and informational systems has given rise to various application-based buying and selling transactions. Various industries have become cognizant of the progress in technology, as exemplified by railway ticket service providers venturing into online business for ticket reservation and sales. This research aims to discern consumer preferences and the most pivotal factors influencing decision-making in the online purchase of intercity railway tickets at Surabaya Pasar Turi Station in 2023. The employed methodology in this study is descriptive, employing nonprobability and purposive sampling techniques, with a sample size of 109 respondents. Conjoint Analysis is employed for data analysis. Data collection involves the utilization of a questionnaire instrument aligned with the data collection technique of conjoint analysis. The findings of this research reveal that consumer preferences for online intercity railway ticket purchases at Surabaya Pasar Turi Station include acquiring tickets through alternative platforms (Traveloka, Tiket.com), procuring tickets at reduced rates, employing E-money payment methods, and undergoing the check-in process using E-boarding passes. The correlation output for gauging predictive accuracy yields significant and high correlation values. Consequently, it can be inferred that the predictive outcomes of this conjoint analysis exhibit a substantial degree of accuracy, aligning well with real-world data.

The Influence of Hedonic Shopping Motivation and Shopping Lifestyle Moderated by Social Media Marketing on Impulsive Buying among Shopee Consumers

Harlina Meidiaswati — 2023-11-15

This research aims to determine the influence of hedonic shopping motivation and shopping lifestyle on impulse buying moderated by social media marketing among Shopee consumers. The research uses a quantitative approach to explain the causal relationship between variables. A sample of 78 people was taken purposively with the criteria of having purchased fashion items on the Shopee application from the population of Surabaya residents aged 17-35 years. Data collection was carried out by interviews via questionnaires. Data analysis using path analysis was tested with the help of SmartPLS 3.0 software. The test results show that partially hedonic shopping motivation and shopping lifestyle have a positive effect on social marketing media. Social marketing media has no effect on impulse buying.

Social media marketing does not moderating the relationship between hedonic shopping motivation and shopping lifestyle on impulse buying. The lack of influence of social media marketing either directly on impulse buying or as a moderation of hedonic shopping motivation or shopping lifestyle can occur because social media marketing is less attractive. Advertising as a marketing medium needs to consider and pay attention to trends that motivate hedonic shopping and shopping lifestyles. Further research can be carried out in different periods, for example when the economy is growing to determine the consistency of the results. Additionally, it is necessary to consider whether social media marketing is a moderator variable or an antecedent variable

Swot analysis to determine competitive strategies at PT Pelni (persero) Surabaya branch

M. Roykhan Efendi — 2023-11-15

Amidst the continuous evolution of technology and the escalating trends in marketing strategies, transportation companies such as PT Pelni Surabaya Branch must remain innovative and creative to uphold their competitiveness. PT Pelni has encountered revenue fluctuations with a tendency to stagnate, prompting the need for strategic interventions to enhance income. The research methodology employed in this study is descriptive, utilizing secondary data and observational findings. Data analysis methods encompass IFAS, EFAS, and SWOT analyses. The research findings indicate that internal factors have a weighted score of 2.625, while external factors have a weighted score of 2.375, suggesting promising business prospects. Based on the analysis, PT Pelni (Persero) falls within the first quadrant, specifically the aggressive strategy quadrant. The aggressive quadrant signifies a favorable situation (Muhammad, 2018), wherein PT Pelni effectively harnesses its strengths to capitalize on all available opportunities.

Cluster analysis for customer segmentation based on the reasons for choosing Indihome products using the k-means method at PT. Telkom Access Witel SBU

Iin Mutmainnah — 2023-11-15

The Internet is a global communication network that interconnects computer

networks, facilitating the sharing of information and communication worldwide.

Therefore, Bambang Gunawan, the Director of Information and Political

Communication, Legal, and Security at the Ministry of Communication and

Information Technology, has stated that the number of internet users in Indonesia

has reached 202 million people. Consequently, this positions Indonesia as the

fourth-largest internet user in the world in the year 2020.

PT Telkom Indonesia is a State-Owned Enterprise (SOE) operating in the field of

information

technology

and

communication

(ITC)

services

and

telecommunication networks in Indonesia. IndiHome is one of the flagship

programs and projects of Telkom, Indonesia Digital Network 2015. IndiHome is a

bundled triple-play service product from Telkom, comprising high-speed

communication and data services, including home phone (voice), internet (fiber-

optic/high-speed internet), and interactive TV services (TV Cable, IPTV, &

Netflix). IndiHome services are exclusively available to homes with fiber optic

cable networks provided by Telkom FTTH (Fibre To The Home) and areas that

still rely on optical cables.

The purpose of this research is to categorize IndiHome customers based on their

reasons for using the service at PT Telkom Indonesia. The methodology employed

in this study is quantitative analysis, involving data collection through survey

techniques using Google Forms. The sample size includes 30 respondents who are

IndiHome users within the specified region. The K-Means method is applied

using SPSS for the purpose of data analysis.

Based on the research findings and analysis conducted, it can be concluded that

there are three consumer groups at PT Telkom Indonesia. Within these three

consumer groups, a total of 7 (seven) attributes or variables related to the reasons

for using IndiHome are identified. Among these variables, 7 (seven) possess a

Significance value of <0.05, and thus, they can be considered differentiating

variables between clusters. Specifically, there is one respondent in cluster 1, 18

respondents in cluster 2, and 11 respondents in cluster 3.

This clustering result can subsequently serve as a recommendation for marketing

managers at PT Telkom Indonesia to enhance their marketing system in order to

better understand the reasons behind customer usage of IndiHome.

The influence of conveyor belt quality on customer satisfaction PT. Karet Ngagel Surabaya Wira JATIM

Erlita Handini — 2023-11-15

Product quality is an important thing that needs to be considered by producers in order to increase customer satisfaction. This study aims to determine the effect of product quality Conveyor Belt on customer satisfaction PT. Ngagel Rubber Surabaya Wira East Java. The dimensions of product quality include product performance, product features, reliability, product specifications, product durability, warranty availability, product aesthetics. This research uses descriptive quantitative research. This research uses a survey by distributing questionnaires to respondents. The analysis technique used in this study is multiple linear regression. The results of this study are product performance and product features have a significant effect on customer satisfaction, while reliability, product specifications, product durability, warranty availability, and product aesthetics have no effect on customer satisfaction. This study also states that the dimensions of product quality have a significant effect together on customer satisfaction.

Analysis of the factors influencing on purchase decision ship ticket PT. Pelni (PERSERO) Surabaya branch

Ernita Juniarti Qumairoh — 2023-11-15

The purpose of this study was to examine the factors that influence the decision to purchase PT Pelni (Persero) Surabaya ship tickets. This research uses a quantitative approach. The analysis technique used is factor analysis technique for variable data collection with exploratory method conducted on passengers of PT Pelni (Persero) Surabaya branch by distributing questionnaires to 50 respondents. This study uses the SPSS 26 for Windows program which is used to analyse the factors that influence purchasing decisions for purchasing PT Pelni (Persero) Surabaya ship tickets. The results of this study concluded that, the factors that influence consumer decisions to buy PT Pelni (Persero) ship tickets include 6 factors, namely: Facility factors, ease of ticket acquisition factors, departure location factors, service quality factors, ticket price factors and schedule accuracy factors. Of the 6 factors, the most dominant factor or the main factor influencing passenger purchasing decisions is the Facility factor which in this factor also represents 15 other variables.

Keywords: purchase decision; Marketing mix strategy; Internal factors; Environmental factors

The influence of work environment, motivation, communication, job stress and work discipline on performance mediated by job satisfaction in rebana craftsman SMEs in bungah village Gresik Regency

Yunni Rusmawati DJ — 2023-11-15

This research aims to determine the direct influence of the work environment, motivation, communication, work stress and work discipline on performance mediated by job satisfaction in the SMEs of tambourine craftsmen in Bungah Village, Gresik Regency. This type of research is a quantitative approach with a sample size of 136 respondents using the method survey through distributing questionnaires as a data collection method. The method used to analyze is SEM with tools Smart PLS version 3.0. The test used is testouter model,inner model, and mediation test. The research results show that work environment variables (X1), and work discipline (X5) have a significant positive effect on performance (Y), work stress variables (X4) have a positive but not significant effect on performance while motivation (X2) and communication variables (X3) have a negative effect and do not significant to performance (Y).It can also be concluded that variable motivation (X2) and work discipline (X5) have a significant positive effect on job satisfaction (Z), work environment variables (X1) have a positive but not significant effect on job satisfaction (Z) while communication variables (X3) and work stress (X4) negative and insignificant effect on job satisfaction (Z). The relationship between the variable job satisfaction (Z) and performance (Y) has a significant positive effect. In the mediation test, the variables motivation (X2) and work discipline (X5) on performance were said to be mediated by job satisfaction Full Mediation.

The influence of location, product innovation, customer relationship marketing (CRM) and competitiveness on increasing sales mediated by purchasing decisions cv martina taste bakery

Sani Rusminah — 2023-11-15

This research aims to determine the direct influence of location, product innovation, customer relationship marketing, and competitiveness on increasing sales mediated by CV purchasing decisions. Martina bakery flavor. This type of research is a quantitative approach with a sample size of 144 respondents using a survey method by distributing questionnaires as a data collection method. The method used for analysis is SEM with the Smart PLS version 3.0 tool. The tests used are the auter model test, inner mode test, and mediation test. The results of this research show that the location variables (X1), product innovation (X2), customer relationship marketing (X3), have a positive and significant effect on increasing sales (Y). Meanwhile, competitiveness (X4) has a negative and significant effect on increasing sales. It can also be concluded that the location variables (X1), product innovation (X2), customer relationship marketing (X3), and competitiveness (X4) have a positive and significant influence on purchasing decisions (Z). The variable relationship between increasing sales (Y) has a positive and significant effect on customer satisfaction (Z). In the mediation test, the location variable (X1), product innovation (X2), customer relationship marketing (X3) on increasing sales is mediated. The purchasing decision is said to be partial mediation. Variables (X2) and. The competitiveness variable (X4) on increasing sales mediated by purchasing decisions is said to be Full Mediation.

The Influence of E-WOM, E-Promotion, location, and price on consumer satisfaction mediated by purchasing decisions in Jepara carved furniture consumers in Indonesian

Lilik Nurcholidah — 2023-11-15

This study aims to determine direct influence between e-wom, e-promotion, location and price on consumer satisfaction mediated purchasing decisions in consumers Jepara carved furniture. Types of research this is a quantitative approach with numbers sample of 123 respondents using survey method through distributing questionnaires as a data collection method. Method used for analysis is SEM with the Smart PLS tool version 3.0. Test that used are outer model, inner model, and mediation test. The research results show that variables e-wom, e-promotion, location, and price have a positive effect and significant to consumer satisfaction. It can also be concluded that the e-promotion, location, and price positive and significant effect on purchasing decision. Meanwhile, the e- wom has a negative and significant effect on purchasing decisions. Connection the purchasing decision variable has an effect negative and significant on satisfaction consumer. In the e-WOM variable mediation and e-promotion on satisfaction consumer mediated purchasing decisions is said to be Partial Mediation. Location variables and price on satisfaction consumer mediated purchasing decisions is said to be No Mediation.

The Influence of company performance on dividend policy investment as a moderating variable

Mohammad Syafik — 2023-11-15

This research aims to determine the role of investment in influencing the relationship between company performance and dividend policy. Using panel data from manufacturing companies registered in Indonesia. This research uses OLS, fixed effect and random effect moderation regression analysis tests. Next, the Chow test, Lagrange multiplier (LM) test and Hausman test were carried out to determine the best model for drawing conclusions. The results show that company performance has a positive influence on dividend policy. This influence is weakened when the company carries out investment activities which result in lower dividend distributions.

Effect of product price, product quality, and service quality on customer satisfaction e-Commerce Bliblie.Com

Ratna Handayati — 2023-11-15

The world of internet information and technology is experiencing very rapid
growth. The internet is so popular including the speed and flexibility of useful
information invarious areas of life, one of which is E-commerce. The emergence of
Ecommerce in Indonesia today, which is the beginning, including tokopedia,
shopee, bukalapak and one of them is blibli.com. The method in this research is
quantitative by using a sample of 100 respondents and the sampling technique is
purposive sampling with the criteria of having made a purchase at e-commerce
blibli and domiciled in the city of Lamongan. The results of this study, the results
of the t test show that product price and service quality partially have a significant
effect on customer satisfaction, but product quality does not have a significant effect
on customer satisfaction e-commerce blibli. And from the results of the F test that
the product price, product quality and service quality variables have a significant
effect simultaneously on customer satisfaction on blibli e- commerce. And the
results of multiple linear regression test that the most dominant variable influencing
customer satisfaction on e-commerce blibli in this study is service quality.

The influence of service quality, product quality, and display on customer buying implus (case study at the Morodari Lamongan store)

Luluk Nur Azizah — 2023-11-15

The aim of this research is to find out whether Service Quality (X1), Product Quality (X2), and Display (X3) have an impact on Consumer Impluse Buying (Y). This research uses quantitative research methods, the sample in this research is 100 respondents, and the sampling used is Accidental Sampling. The independent variables in this research are Service Quality, Product Quality, and the Dependent Variable is Customer Buying Impulse. The analytical tools used are validity test, reliability test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test), multiple linear regression test, coefficient of determination test, multiple correlation test, t test and f test. From the research results it can be seen that there is a variable influence from the partial test results X1 (Service Quality) obtained a t count value of 4.574> t table of 1.984, t test X2 (Product Quality) obtained a t count value of 4.135> t table of 1.984, t test X3 ( Display) obtained a t count value of 3.724 > t table of 1.984, and from the multiple linear regression test the result was Y = -0.264 + 0.280 X1 + 0.268 X2 + 0.208 in multiple linear regression tests. And the Service Quality variable (X1) has a dominant influence compared to the product quality and display variables on customer purchasing impulses for Marodadi shop consumers Sukodadi Branch.

The influence of store atmosphere, visual merchandising and service quality on consumer satisfaction (study at cafe aola Paciran)

Eka Faiz — 2023-11-15

The purpose of the study is to determine the influence of variables from store atmosphere, visual merchandising, service quality on consumer satisfaction. Study at Cafe Aola Paciran. Using quantitative methods. 69,315. The sample size was 100 respondents. The analysis method is Multiple Linear regression. Hypothesis Testing through Statistical Tests Namely t Test and F Test. Based on the research it can be concluded that the variables Store Atmosphere, Visual Merchandising and Quality of Service against Quality of Service at Cafe Aola Paciran

The effect of managerial ownership, debt covenant and growth opportunities on accounting conservatism in manufacturing companies

Fitri Nurjanah — 2023-11-15

The purpose of this research is to prove the influence of managerial ownership, debt convenants and growth opportunities on accounting conservatism. This research was conducted on the Indonesia Stock Exchange for the 2018 – 2022 period. The type of research used in the research was a quantitative approach. This research uses secondary data obtained through the Indonesia Stock Exchange website from 2018 - 2022. The population and sample were taken based on certain criteria or purposive sampling. Data analysis in this research used SPSS 16. The data analysis technique used in the research used multiple regression analysis.

The results of this research show that managerial ownership of debt convenants and growth opportunities have a significant effect on accounting conservatism in food and beverage sub-sector manufacturing companies for the 2018 - 2022 period.

Sentiment analysis on Indomie vs Gaga polemic using tiktok data

Erna Hayati — 2023-11-15

This article reports on the results of research work of comment data on TikTok taken from the Indomie and Gaga accounts to determine netizen sentiment regarding the Indomie vs Gaga polemic. A total of 2861 data were collected from the comment column on TikTok using the crowling process. Sentiment analysis in this research uses the Lexicon approach. The research results indicated that Gaga received more positive sentiments (50.6%) than negative sentiments (14.1%). On the other hand, Indomie received more negative sentiment (52.2%) compared to positive sentiment (32%). The impact of netizens' positive sentiment towards Gaga was the emergence of panic buying of Gaga and the shares of PT Wicaksana Overseas International Tbk (WICO) rose quite significantly. Meanwhile, negative sentiment towards Indomie affected investors in the stock market which resulted in the shares of PT Indofood CBP Sukses Makmur Tbk (ICBP) falling.

Marketing analysis: Security and public trust online shopping at Tokopedia.co.id

Mohammad Yaskun — 2023-11-15

The changes in behavior patterns and consumer needs due to the development of technology and information flow makes more practical behavior which means consumers need speed and accuracy in meeting their needs. This led to the ever[1]changing e-commerce model developed with more modern packaging of technology and information. People in general mention that e-commerce is the answer to the speed and accuracy of fulfillment of needs where e-commerce offers one of its competitive advantages is removing the concept of space and time. The purpose of this study is to know and analyze the influence of privacy, security, and trust on the intention of shopping online in Tokopedia.co.id both partial and simultaneous and know and analyze which independent variables have the dominant effect on the intention of shopping online in Tokopedia.co.id. The type of research used in this study is explanatory research with survey method and the number of samples in this study as many as 220 respondents. The sampling technique is obtained using accidental sampling method. The data source uses primary data and secondary data i.e. literature and updated data from the internet. While the data analysis technique used the quantitative analysis using analysis through SPSS software, by Linear Regression Analysis. From the results of the study by multiple linear regression analysis using F-test, it can be concluded that privacy variables, to security, and trust has a simultaneous influence on the variable intention of shopping, then the results of the analysis of t-test can be concluded variable of privacy, security, and trust partially significant effect on the variable intention of shopping, and based on the results of the coefficient of regression, it can be found the variables that have a dominant effect on the intention of shopping online in the Tokopedia.co.id is a security variable