Karnudu F. TRANSFORMASI DIGITAL UMKM DI ERA ARTIFICIAL INTELLIGENCE: INTEGRASI TEKNOLOGI, HUMAN CAPITAL STRATEGY, DAN MARKETING INNOVATION DALAM MEMBANGUN KEUNGGULAN KOMPETITIF. Semin. Nas. Manaj. [Internet]. 2026 Oct. 5 [cited 2026 Oct. 10];11(1). Available from: https://proceeding.unesa.ac.id/index.php/senima/article/view/8778