The Influence of Canva Infographics and Educational Video Content on TikTok on Students’ Learning Comprehension through Economic and Business Statistics Material as an Intervening Variable

Abstract

This study examines the influence of Canva Infographics and TikTok Educational Videos on student understanding, with Economic and Business Statistics (STATKOBIS) acting as a mediating variable. Employing a quantitative approach with PLS-SEM and involving 118 students from the Office Administration Education Study Program at FEB UNJ, this research finds that TikTok videos significantly affect student understanding both directly and indirectly through STATKOBIS. The strongest path is the indirect effect of TikTok content on understanding via STATKOBIS (coefficient = 0.440, p = 0.000). In contrast, Canva Infographics showed neither a significant direct nor indirect effect. The outer model confirms strong construct validity and reliability, while the inner model reveals that 88.4% of the variance in student understanding is explained by the model. These results emphasize that video-based learning, especially through TikTok, can effectively enhance understanding when accompanied by strong subject matter mastery, while static visual media like infographics may have limited impact. The mediating role of STATKOBIS is proven to be critical in bridging digital media and learning outcomes.