The Influence of Ease of Use and Promotion of Digital Wallets on Consumption Patterns in Financial Management Among Students in Jakarta

Abstrak

This study investigates the influence of ease of use and promotional strategies of digital wallets on consumption patterns and personal financial management among university students in Jakarta. As digital wallet adoption increases among young consumers, understanding how its features affect financial behavior is essential. A quantitative research method was used, employing a structured online survey distributed to 106 students who actively use digital wallets. Data were analyzed using Structural Equation Modeling (SEM) via SmartPLS 4. The findings show that promotional strategies have a significant positive impact on both consumption patterns and financial management, whereas ease of use significantly affects financial management but not consumption. Interestingly, consumption patterns negatively influence financial management, suggesting that impulsive spending behaviors may weaken students’ budgeting discipline. However, no significant indirect effect was found through consumption patterns, indicating that digital wallet features influence financial outcomes primarily through direct pathways. The results highlight the dual nature of digital wallets: while they promote ease and engagement, they may also foster impulsive financial behavior. This study underscores the importance of integrating financial literacy support into digital wallet platforms to encourage responsible use among students.