Influence of QRIS and Perceived Digital Payment Benefits on MSME Sales at UNJ Canteen With Customer Satisfaction as Mediator

Abstrak

Abstract. This research examines the influence of QRIS adoption and perceived benefits of digital payment on MSME sales at the Universitas Negeri Jakarta canteen, with customer satisfaction as a mediating variable. A sample of 156 students from Universitas Negeri Jakarta participated in an online survey, and data was analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to assess both direct and indirect effects. Findings reveal that both QRIS adoption and perceived benefits of digital payment significantly and positively impact MSME sales and customer satisfaction, while perceived benefits notably affect both satisfaction and sales performance. Moreover, customer satisfaction mediates the relationship between QRIS adoption, perceived digital payment benefits, and sales outcomes. These results highlight the importance of customer experience and digital adoption in shaping MSME performance, offering insights for stakeholders in education-based business environments and digital transformation initiatives.