Business feasibility analysis PT Inka

Abstract

Business opportunities in the era of the industrial revolution 4.0 appear very diverse and exponential, even businesses that have never existed before. However, many businesses are not able to survive in the first year, so entrepreneurs need to assess the feasibility of the business before running the business. How much the business can provide benefits if run based on various aspects of analysis. A business feasibility study is a process of verification and assessment of the prospects of a business or whether a project can be carried out and is able to provide profit. The business feasibility study contains 5 aspects, namely financial aspects, marketing aspects, human resources aspects, operational aspects and also supporting aspects. PT INKA (Persero) or PT Industri Kereta Api (Persero) is the first integrated railway manufacturing State-Owned Enterprise (BUMN) in Southeast Asia. Apart from being operated in Indonesia, PT INKA products have spread and operated in many countries. To support its business processes at PT INKA, a good business feasibility study is needed with the aim of seeing and monitoring things in the company as a reference for whether the company is feasible or not. In the business feasibility study, we conducted research using interviews with staff and managers. It can be concluded, in the research results at PT INKA, it is found that the business feasibility study is feasible in all aspects. It can be seen in how to attract consumers in accordance with the segment and target, the number of goods produced, the way of recruitment and employee welfare, well-organized finances and also supporting aspects that have a positive effect.