Penggunaan E-Commerce di Kalangan Mahasiswa Berdampak pada Perilaku Konsumtif dan Hedonisme

Abstract

The transformation of the digital era brings the impact of changes that are so large and very significant. In many aspects,
the use of digital is very important. This is due to people's thinking that digital devices are not a very taboo subject. Coupled with
the many insights about the convenience that comes from using digital, people and even ordinary people really want to feel this
convenience. This study aims to determine whether the use of E-Commerce has an effect on behavior that is more inclined to
consumptive and hedonism. The researcher's analysis shows that there are influences that arise due to the use of E-Commerce that exceeds the reasonable limit. So it can be analyzed that the use of E-Commerce also influences changes in a person's
behavior.Keyword : E-Commerce, Consumptive behaviour, Millennials, Hedonism, Digital Change