Fenomena Penggunaan Paylater di Kalangan Mahasiswa

Abstract

This research aims to understand students' experiences and perceptions regarding the use of PayLater
services, as well as identifying the factors that motivate students to adopt this service. Current
developments will bring changes to individual needs and lifestyles. However, with the development of
technology, many students have consumerist behavior so that many of them still shop at E-Commerce
using the PayLater feature. Financial services that allow consumers to make purchases to postpone
payments with the term Buy Now Pay Later, this concept is popular in the digital era with the
emergence of E-Commerce which launches new features. This research explores the phenomenon of
using "Paylater" services among students through an in-depth qualitative approach. This research
method involves in-depth interviews with a number of students from various backgrounds. The
research results show that students use PayLater services mainly to meet their daily needs, especially
in terms of urgent purchases of goods and services. The ease, speed and flexibility of using PayLater
are the main drivers, although there is awareness of the associated risks such as debt buildup. The
use of PayLater is influenced by the social environment and peer influence, where students tend to
adopt this service if they see their friends also using it. In addition, this research reveals differences
in perceptions between students regarding the benefits and risks of using PayLater. Some students see
it as a tool that makes everyday life easier, while others worry about the long-term consequences.
These findings highlight the importance of financial education that does not only focus on technical
aspects, but also considers psychological and behavioral aspects in managing finances in the digital
era. This research makes an important contribution to an in-depth understanding of the phenomenon
of Paylater use among students, by describing the perspectives and direct experiences of users of this
service. The implications of these findings also provide a basis for higher education institutions and
financial institutions to develop relevant and effective financial education programs to support
students in managing their finances wisely in this digital era.