Pesan Edukasi Politik bagi Generasi Z di Akun Instagram Rian Fahardhi

Abstract

This research aims to analyze the influence of political education content delivered by Rian Fahardhi
through his Instagram account content on Generation Z, to convey important messages about the
importance of political participation, understanding of political issues, discussions, access to credible
data sources, as well as active role in politics aimed at enhancing the political understanding of
Generation Z and encouraging active participation in the political process to understand the impact
of the content in terms of political understanding and participation of them. In the content of Rian, he
conveyed a political education message to Generation X. The understanding of the message from
political education is a message designed to give a better understanding and knowledge of the
political system, democratic processes, rights, and citizens' obligations, as well as relevant political
issues aimed at enhancing active involvement in politics, encouraging voters to make informed
decisions, and promoting a better understanding of democratic values. Generation Z is the superior
generation that will play an active role in a nation as the successor of the nation in the future. The
research uses the scientific method of a qualitative approach to decrypt the educational message that
exists in the content of Rian Fahardhi. The data analysis technique used in this research is the content
analysis technique. In this analysis, it is seen that the content has delivered a message of political
education that has a positive impact on Generation Z and makes Generation Z more conscious, active,
critical, inclusive, and proactive in politics. Besides, the content of Rian Fahardhi's Political
Education Message also provides insights into how Generation Z can take an active role in shaping
their political future and influence positive change in society. This content is an effective means of
delivering political education messages to Generation Z through social media.