Motif Pengguna Shopee dalam Membeli Barang Elektronik Secara Daring

Abstract

This search analyzes the shopping experience of Shopee users in buying electronic online product.
The aim is to understand social change, things that influence purchasing decisions, user experience,
and recommendations for improving Shopee’s services. This research uses a qualitative method with
a phenomenological approach to understand the experience of Shopee users in shopping for
electronic goods online. The results showed that Shopee has advantages and disadvantages, but
users prefer Shopee because of low prices, promotions, ease of payment, and guarantees from
authorized merchants. Users also recommend Shopee because some of Shopee’s features are more
sophisticated than other e-commerce, which can make it easier to find the items they want to buy.