Analisis Komunikasi Politik Prabowo Subianto Di Media Sosial Menjelang Kontestasi Pemilihan Presiden 2024

Authors

  • Agil Try Julianto Rizky Universitas Negeri Surabaya
  • Elza Andio Harris Universitas Negeri Surabaya
  • Zakariya Putra Soekarno Universitas Negeri Surabaya

Keywords:

Prabowo Subianto, Social Media, Presidential Election

Abstract

This article discusses the analysis of political communication by Prabowo Subianto on social media ahead of the 2024
Presidential Election in Indonesia. This highlights Prabowo's increasing image on social media platforms such as The
article also mentions the role of social media in political communication and the potential for spreading
misinformation and attacks on political figures. Prabowo's efforts to improve his image through various media
activities were also discussed. As we know, Prabowo Subianto's track record in the election for President of the
Republic of Indonesia has always been less than stellar due to the public's view of him. If people mention the name
Prabowo Subianto, people tend to remember his past human rights sins. This is one of the reasons Prabowo Subianto
has had little luck in winning people's hearts. Talking about today, as we can see on social media (X, TikTok,
Instagram and Youtube) Prabowo Subianto's image has started to improve. This is proven by the many
encouragements from young people on social media who have shown their support for Prabowo Subianto in the
upcoming Indonesian Presidential Election. Hashtags The hashtags released by young people have become a
drumbeat of support for Prabowo Subianto on social media. Indirect support was also shown by community figures.
Starting from political figures, retired military personnel to ulama. Of course, with the right targets, recent media
developments can become a bulwark to improve Prabowo Subianto's image which is already not good. With the
encouragement of young people on social media, without us realizing it, Prabowo Subianto received a lot of
appreciation and support to gain success in the 2024 Indonesian Presidential Election.

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Published

2023-11-07