Kampanye Pengelolaan Sampah Melalui Bentuk Reverse Vending Machine Plasticpay

Abstract

The PlasticPay presents the new program of Indonesia's first semi-reverse vending machine, which
is the work of nation's children. This machine can be used by everyone to dispose of plastic bottle
waste which will later be transformed into Plasticpay points that can be used to shop at minimart,
or can also be donated. Plasticpay itself is a digital platform-based social movement that invites
people to turn plastic waste that can damage the environment into useful and good. The collected
plastic waste will be exchanged into Plasticpay Points, then recycled and then converted into
granules, Recycled Polyester Staple Fiber ("Re-PSF"), yarn and fabric. The result of processing
plastic waste is in the form of Eco-friendly fiber and recycled fabrics that meet all high quality
standards that can be used for pillows, dolls, beds, carpets, furniture, and others. This article uses
a qualitative approach that aims to explore and understand the impact and implications of waste
management campaigns through the form of PlasticPay reverse vending machine technology.
Qualitative research methods are used as a framework to explore participants' perceptions,
attitudes, and experiences related to the campaign. This research involves collecting data using
literature studies and content analysis of related documents. Documents are selected purposively
from various media involving waste management campaigns through PlasticPay. Content analysis
is carried out to explore documents emerging from the media and allows to identify thematic
patterns and key concepts. The results of this study provide in-depth insights into the effectiveness
of PlasticPay in increasing community participation in plastic waste management. The
implications of these findings not only provide practical guidance for improvements to this
campaign, but also contribute to new understandings of how communities interact with
technological innovations in the context of waste management.