AnalisisIklan Sirup Marjan Dalam Mendapatkan Atensi Publik

Abstract

Communication is the process of delivering messages from communicator to communicant. Communication has various branches, one of which is
marketing communication. Marketing communication is a means of connecting product companies with consumers. Marketing communication is a
means of corporate communication in informing, persuading, and reminding consumers directly or indirectly through a product that is sold. One of
the most superior marketing communication models is advertising. Advertising is one of the means in marketing communication used to
communicate with consumers. Advertising serves to convey messages about a product or service to the public. One of the advertisements that
has become a public concern in Indonesia is the Marjan syrup advertisement. Marjan syrup itself is one of the brands of thick drinks with high
sugar content that is popular with the Indo nesian people. This article aims to prove that Marjan syrup advertisements have succeeded in gaining
public attention and analyze the strategies used in gaining public attention. The research uses qualitative methods by using literature study
techniques. Through qualitative research methods, the results of the analysis will be presented clearly and easily understood. The result of this
research is that Marjan syrup advertisement has successfully gained public attention. Evidenced by its success in building brand awarenes s and
becoming top of mind in the eyes of the public. The strategies carried out in Marjan syrup advertisements, namely, through the utilization of
media developments, keeping up with the times, interesting advertising concepts, and utilization of certain moments.