Analisis Resepsi Khalayak Terhadap Berita Penutupan Live TikTok Shop

Abstract

The closure of Live TikTok has been reported everywhere. News about the closure of Live TikTok
has generated a lot of controversy in the community. Various pros and cons continue to emerge in
response to this problem, a solution has not yet been found because it involves various parties with
different interests. The responses of the community are also very subjective with various reasons
associated with personal needs or placing positions on the affected parties so that they can get a
comparison to determine their attitude towards the decision to close Live TikTok that has been
reported. This study aims to analyze student opinions about the closure of Live TikTok in order to
provide policy recommendations to provide solutions to affected parties. This research uses a
qualitative type through the reception research method by collecting responses to news about the
closure of Live TikTok with a constructivism paradigm. The results showed that the closure of Live
TikTok is not the most appropriate solution according to consumers because it is a revolution of
the buying and selling process that utilizes technological advances. Responses tend to give
rejection to the news of the decision to close Live TikTok by conveying the need for everyone's
adaptation to technological advances that will continue to develop with the times unavoidably, so
that readiness for adjustment is needed by each individual about technology precisely