Analisis Perbandingan Komunikasi Politik Ganjar Pranowo, Prabowo Subianto, Anies Baswedan Melalui Video “3 Bacapres Bicara Gagasan” di Channel YouTube Najwa Shihab

Abstract

Political communication is an important element in the world of politics and general elections. The video ``Three
Presidential Candidates Talk About Ideas'' on Najwa Shihab's YouTube channel, specifically in the context of the
2024 Regional Election, tells the story of three presidential candidates: Anies Baswedan, Ganjar Pranowo, and
Prabowo Subianto. communication. A qualitative descriptive approach with content analysis to compare the
political communications of three prospective candidates. Our analysis revealed differences in the communication
of ideas, body language, and video effectiveness. Anis Baswedan uses a relaxed style and easy-to-understand
arguments in conveying his ideas, while Gunjal Pranowo uses PowerPoint and casual language. Prabowo
Subianto combines elements of both. Each candidate has their own characteristics when it comes to body
language. Anis Baswedan looks formal, Gunjal Pranowo looks relaxed, and Prabowo Subianto looks cheerful but
full of determination. The video "Three Presidential Candidates Talk About Their Ideas" has a big impact in
shaping public opinion, changing people's behavior, improving communication behavior, and gathering support.
This is an important step in understanding how political communication via social media, such as YouTube,
influences people's political perceptions and participation. This study provides insight into the importance of
political communication in presidential elections and how presidential candidates use social media to convey their
messages. We also include what impacts will occur after watching the video "3 Presidential Candidates Talk
About Ideas" by covering several aspects.