Peran Aplikasi Gojek bagi Mahasiswa Universitas Negeri Surabaya di Era Digital

Abstract

In today’s developing modern era, coupled with the high mobility of students who are required to move quickly, the
emergence of transportation-based online applications such as GOJEK has become an important tool to support the
mobility of Surabaya State University students in meeting their various daily needs. This research uses a type of
qualitative research with a phenomenological approach and the paradigm used is constructivism. The data collection
technique used was through observation and in-depth interviews with 7 Surabaya State University students who used
the GOJEK application regularly. Thisresearch aims to find out why Surabaya State University students choose
GOJEK as a medium that makes it easier for them to meet their daily needs. The research results show that the GOJEK
application makes a significant contribution in facilitating Surabaya State University students’ access to
transportation, food and other services. This increases their time efficiency and reduces the burden of daily tasks. Apart
from that, this application also creates side job opportunities for some students who become GOJEK driver partners.
This research underlines the important role of the GOJEK application in increasing student mobility, by providing
more comfortable and efficient transportation options. Surabaya State University Students prefer GOJEK because this
application is more populer and was eshtablished earlier than other application. In conclusion, the GOJEK
application has become an indispensable mobility partner for students and is expected to provide valuable insight for
similar service providers to better understand student needs in this digital era.