Pemanfaatan Media Sosial Dalam Pemasaran Produk UMKM Di Kelurahan Lontar, Kota Surabaya

Abstract

This research raises the topic of the use and influence of social media on the marketing objectives of
MSMEs in Lontar Village, Surabaya City. The aim of the research is to introduce the Nasi Goreng
Kediri Nang culinary business which was founded in 2005 to the wider community and explore the
benefits of social media for MSME business owners. The discussion in this article is that the use of
social media to develop the MSME market can increase the competitiveness and selling power of
Kediri Nang Fried Rice in Lontar Village. In this research we used a qualitative descriptive method
by conducting direct question and answer interviews with business owners and recording research
activities. The results of this research show that the use of social media has good benefits in increasing
sales of MSME products in Lontar village. This is because the online marketing system provides
buying and selling opportunities which make the ordering and purchasing process easier for
consumers. Therefore, consumers can interact with MSME owners to make transactions online or
directly. For MSME business owners, social networks also function as an effective means of
communication and increase profits from business processes if information is developed consistently.
Nasi Goreng Kediri Nang utilizes social networks in its marketing to increase sales, create content
for the Instagram social network, create a marketplace account on Google and how to manage it
(Hilmiana & Kirana, 2022).