Strategi Pengembangan UMKM Batik Desa Sumberjo Sutojayan Kabupaten Blitar

Abstract

Batik Sum Gati is a labor-intensive business, so the production process is mostly carried out
by human labor compared to machine power. This is done because the production process
does not require special skills because the batik motifs have been designed by the owner of
Batik Sum Gati. The purpose of this research is to find out the product development strategy
for UMKM Batik Sum Gati in Sumberjo Village, Sutojayan District, Blitar Regency. The
method used is a qualitative method with a descriptive type of research to analyze the
development strategy of Batik SMEs (a case study on Batik Sum Gati in Blitar Regency). The
type of technique used is a non-statistical data analysis technique which of course is
descriptive qualitative. The results of this study are that Sum Gati Batik UMKM in developing
their business uses 3 strategies, namely: (1) Cost leadership strategy; (2) differentiation
strategy; (3) Focus strategy. Future research is expected to be able to analyze factors other
than this research.