Analisis Resepsi Mahasiswa Terhadap Pemberitaan Pemblokiran TikTok Shop di Indonesia

Abstract

This research discusses the views of students on the news of the blocking of TikTok Shop. TikTok Shop itself has
become a hot topic of conversation among students, who are one of the platform's target markets. However, with
the news of the closure of TikTok Shop by the government, there were various responses in the mass media. This
study aims to analyze how students respond to the news about the closure of TikTok Shop and identify the
reception patterns that emerge in various circles of students. This research uses a qualitative approach with the
research method of Stuart Hall's reception analysis theory. The method used for data collection involves
interviewing eight students from various backgrounds and observing their interactions on social media. This
research uses Stuart Hall's reception theory, which classifies receptions into three positions: dominant
hegemonic, negotiated, and oppositional. The results showed that the majority of students were in the
oppositional position. They do not agree with the government's blocking of TikTok Shop. The findings of this
study can serve as a basis for understanding different views in society related to similar issues and can be used
to design more effective communication strategies