Strategi Komunikasi Pemasaran Akun TikTok Winddam.id Melalui Live Streaming TikTok

Abstract

The marketing communication strategies used by the TikTok account Winddam.id during TikTok Shop live
streaming. The study utilized a qualitative approach with phenomenological research methods, gathering data
through interviews with two informants who acted as streamers during the live shopping sessions. The findings
revealed that Winddam.id has identified two main target markets and tailored their marketing messages
accordingly. Building a strong relationship with the audience through greetings and regular streaming schedules
was found to be crucial for success. Additionally, Winddam.id employs various strategies such as interactive
communication, influencer collaborations, and affiliate marketing to engage with their audience effectively.
However, the study emphasizes the importance of ethical boundaries in marketing tactics to maintain public trust
and brand image. These findings contribute to the understanding of marketing communication strategies on TikTok
Shop live streaming and provide insights for marketers in utilizing live streaming platforms effectively.