Pesan Kesadaran Lingkungan di Akun TikTok Pandawara

Abstract

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The rapid development of technology is one of the things that supports the closeness of technology to life. Likewise with the
widespread use of social media. Nowadays, social media can be a place to channel anything, including giving positive
messages. Proper use of media can increase awareness of the conditions around us. One of them is environmental
cleanliness awareness which has been carried out by the Pandawara Group through TikTok. Pandawara Group is a group
of youth consisting of five people. The aim of this research is to analyze the messages on Pandawara's TikTokaccount.
Qualitative research method, content analysis which allows the author to describe the environmental awareness message
by the Pandawara group on its TikTok account. The data from this research were obtained from 15 videospublished
by the Pandawara TikTok account in August 2023. The results of the research obtained were that there were 5 gang
message patterns identified by researchers including environmental cleanliness, the spirit of nationalism, the role of
individuals and collaboration, enthusiasm and inspiration, and response to environmental emergencies. Of the five
message patterns obtained, there were three message patterns that were explored further by researchers. The conclusion
of this research is to understand and interpret the message contained.