Representasi Stigma Orang terhadap HIV/AIDS dalam film "Philadelphia"

Abstract

People living with HIV/AIDS (PLWHA) play a crucial role in the HIV/AIDS transmission chain.
This study aims to describe the portrayal of behaviors in upholding justice against the negative
stigma faced by HIV/AIDS patients in the film "Philadelphia." This research employs a qualitative
approach with Saussure's semiotic method. Data collection techniques involve watching,
observing, note-taking, and analyzing data present in the film "Philadelphia." The sources of data
are derived from two components: (1) the film "Philadelphia" as the research object and (2)
literature such as textbooks and relevant journals pertaining to the research topic. The results of
the study on the film reveal the profound impact of discrimination against PLWHA and underscore
the importance of addressing this stigma. The public's lack of understanding about HIV/AIDS at
the time led PLWHA to be reluctant to share information about their condition. Often, the public
had misconceptions about the transmission of HIV/AIDS, further fueling the stigma and rejection
of PLWHA. Accurate knowledge about transmission risks and prevention is a crucial step in
changing public behavior. "Philadelphia" also highlights the significant role of community figures
and the media in altering perceptions about HIV/AIDS. Community figures can influence public
opinions and behaviors, while the media plays a significant role in disseminating accurate
information. The film teaches us that with collective effort and proper understanding, we can
create a more inclusive and supportive community for PLWHA.