Peranan Aplikasi Weverse sebagai Media Komunikasi antara Penggemar dan Idola (Studi Kasus : Interaksi NCT dan NCTZEN)

Abstract

The purpose of this research is to determine the role of the Weverse application as a
communication tool between fans and idols. The qualitative descriptive method is used as a
research method, namely. a method that describes a population or country systematically and
accurately. which in its implementation analyzes and collects data that is not in the form of
numbers. This research data analysis technique uses a interview. The survey results show that
HYBE Corporation created the Weverse application as a communication tool for HYBE Labels
members as well as foreign fans and idols. The new Weverse app used by idols and fans makes it
easier to interact with idols, although it requires changes from the idol. However, the Weverse app
still has some bugs that we hope to fix and add more control over some of them in the future.