Strategi Kampanye Kebersihan Lingkungan Oleh Pandawara Group Melalui Media Tiktok

Abstract

The issue of waste has become a global concern that requires comprehensive and sustainable solutions.
This article elucidates the complex problem of waste and its impact on the environment and society. A
qualitative research method employing a descriptive narrative approach is used to analyze the strategies
of youth-led social actions in cleaning up waste. Through in-depth interviews and participatory
observations, this research portrays the efforts of young individuals in understanding, addressing, and
fostering awareness regarding the importance of environmental cleanliness. The research findings indicate
that youth-led social actions encompass not only physical activities of waste cleaning but also community
education and empowerment initiatives. In this context, the qualitative descriptive narrative approach
provides profound insights into the social and cultural dynamics involving young individuals in waste
cleanup actions. This research serves as a foundation for sustainable strategies in engaging youth and
communities at large in addressing waste-related challenges. By comprehending the social and sustainable
contexts, this article offers valuable insights to guide future policies and actions.