Strategi komunikasi Karang Taruna Kota Surabaya dalam Program Perlindungan Perempuan dan Anak

Abstract

Protection programs for women and children are an important agenda that needs to continue to be improved,
especially at the community level. As a socio-community organization that cares about social issues, the Surabaya
City Youth Organization (Karang Taruna) has a strategic role in supporting protection for these vulnerable groups.
Several programs have been implemented such as legal counseling, violence victim counseling, and advocacy for
regulatory changes. However, challenges continue to develop in line with social dynamics. Therefore, this study aims
to evaluate the communication strategies applied by Karang Taruna in its efforts to support the protection of women
and children. This study uses a case study method with a qualitative approach. Data was obtained through in-depth
interviews with the head of protection and field staff. Document analysis was also conducted in the form of activity
reports, program documents, and social media uploads. The findings show that the strategies applied include
increasing active community participation, cross-sector collaboration between government and NGOs, and utilization
of digital technology to disseminate information. This has had an impact on increasing public awareness and their
participation in programs. However, new challenges remain as the times change. Therefore, continued innovation is
needed, such as strengthening regulations, increasing HR capacity, and empowering digital volunteers. The results of
this study are expected to provide an overview of effective communication practices in supporting community
protection, as well as inspiring similar efforts in other areas. Thus, the important role of Karang Taruna in this agenda
can continue to be sustainable and beneficial.