Pemanfaatan Media Sosial untuk Meningkatkan Peran Komunitas MRI dalam Pemberdayaan Masyarakat

Abstract

This study aims to find out how the utilization of social media carried out by the Indonesian Volunteer
Community in an effort to empower the Surabaya Community to help increase the productivity of the
people in Surabaya. This research uses qualitative research methods with a case study approach,
data collection is done by observation and interviews. Observations were made by observing how the
content template was created by the MRI (Masyarakat Relawan Indonesia) Surabaya media team and
knowing how the evaluation process took place. Interviews were conducted with 3 resource persons
who are active members and administrators of MRI. From the results of the research, information
was obtained that MRI uses social media as a way to empower the community. MRI actively utilizes
social media as a means of promoting their community empowerment programs. They also use social
media to gather new volunteers who are interested in contributing to their programs. Through a
quantitative research method with a case study approach, a detailed description of how MRI utilizes
social media in conducting community empowerment programs is obtained. The results of this study
are expected to be a reference in the utilization of social media to increase social empowerment
through social communities. The benefits of the academic results of this research are a source of
supporting reference for future researchers, when using the same concept and the same research
basis, especially regarding the use of social media as a means of community empowerment. This
research brings benefits to donors, namely how to choose a trustworthy and responsible social
community organization. The social organization Masyarakat relawan Indonesia utilizes several
social media as a means of community empowerment, fundraising and also sharing evidence of its
activities. Researchers also hope that this research can help researchers to understand how the role
of social media can be very efficient in the context of information dissemination, especially in today's
digital era where the use of social media is one of the effective waysto contribute to community
empowerment.